Wati

No-code chatbot builder for WhatsApp Business

4.7•48 reviews•

147 followers

No-code chatbot builder for WhatsApp Business

4.7•48 reviews•

147 followers

Visit website

Customer support tools

•

Messaging apps

•

AI Chatbots

Wati is an end-to-end WhatsApp API solution specifically designed for small and medium-sized businesses (SMBs). With powerful chatbots, APIs, integrations, and customer intelligence, Wati helps SMBs streamline sales, marketing, and support. As traditional channels like email and SMS become less effective, businesses are turning to Wati for higher engagement and better ROI. Wati enables SMBs to efficiently acquire, nurture, and upsell customers through WhatsApp.

Wati Reviews

The community submitted 48 reviews to tell us what they like about Wati, what Wati can do better, and more.

4.7

Based on 48 reviews

Review Wati?

Wati is praised for its user-friendly interface and seamless integration with platforms like Shopify and CRM systems, making it a popular choice for businesses looking to enhance customer communication through WhatsApp. Users appreciate its automation features, such as chatbots and message templates, which streamline operations and improve customer engagement. However, some users report issues with customer support and technical glitches. Overall, Wati is valued for its ability to efficiently manage large volumes of conversations and boost marketing efforts, despite occasional service challenges.

+45

Summarized with AI

Pros

user-friendly interface (24)

automation features (20)

chatbots (15)

responsive customer support (14)

API integrations (13)

reliable performance (10)

easy setup (8)

WhatsApp broadcast (8)

CRM integration (7)

affordable pricing (4)

Cons

missing features (5)

billing issues (4)

detailed analytics (2)

poor customer support (2)

slow performance (2)

Pros

Cons

Reviews

Most Informative

Founder Reviews

Other Reviews (48)

View all

•1 review

What's great

user-friendly interface (24)automation features (20)API integrations (13)WhatsApp broadcast (8)

Wati is a game-changer for anyone serious about WhatsApp automation and customer engagement at scale. As someone deeply invested in AI and automation workflows, I was genuinely impressed by how elegantly Wati handles complex multi-channel communication.

What stands out:

The automation engine is phenomenal—I've set up sophisticated workflows that would typically require custom backend work, and Wati's no-code approach lets you move at startup speed. The API integrations are incredibly well-designed; connecting it to our CRM and other tools was seamless.

The WhatsApp broadcast feature is industry-leading, especially for businesses in India and emerging markets. Being able to segment audiences and trigger personalized broadcasts through automation adds serious value.

The UI is intuitive without sacrificing power—rare combination. Support team has been responsive whenever I've had questions.

Highly recommended for founders, agencies, and any team looking to scale customer engagement without adding engineering overhead.

What needs improvement

More granular analytics on campaign performance and user engagement would elevate the platform further. A native AI-powered insights dashboard that auto-suggests optimization opportunities based on engagement patterns would be a game-changer for data-driven teams.

vs Alternatives

I evaluated several WhatsApp business automation platforms (MessageBird, Twilio, Freshchat) and Wati stood out for its perfect balance of power and simplicity. While competitors like Twilio offer raw API flexibility, they require significant engineering resources. Conversely, platforms like Freshchat feel over-engineered for pure WhatsApp use cases. Wati hits the sweet spot: sophisticated automation without requiring developers, transparent pricing that scales with usage, and an exceptionally intuitive interface. The WhatsApp broadcast features combined with AI-powered automation capabilities are unmatched in this price range. For any team looking to leverage WhatsApp at scale without building custom infrastructure, Wati is the obvious choice.

Is there native Shopify integration and what’s supported?

Wati doesn't have a native Shopify app yet, but don't let that deter you. You can integrate Shopify with Wati using Zapier or Make (formerly Integromat), which enables workflows like sending order notifications, abandoned cart reminders, and delivery updates via WhatsApp. Additionally, Wati supports direct integrations with major platforms: native CRM integrations (HubSpot, Salesforce), e-commerce solutions (WooCommerce, BigCommerce), and popular communication tools. The API-first approach means if you need a direct Shopify integration, it's entirely feasible to build one using their REST APIs. For most use cases, the Zapier/Make integration works seamlessly and provides good automation capabilities without custom development.

How transparent is billing and are there extra fees?

Wati's pricing model is refreshingly transparent. They use a conversation-based pricing structure which scales with your usage—you pay for what you actually use rather than fixed per-seat costs. There are no hidden fees; the pricing page clearly breaks down message costs across different message types (text, media, templates). The free tier is generous enough to test the platform, and the pricing remains competitive compared to alternatives. I appreciate how they're upfront about WhatsApp message costs, which are determined by Meta but clearly communicated.

What API endpoints exist for custom workflows?

Wati provides comprehensive REST API endpoints that cover the core functionality. Key endpoints include: Messages (send, receive, update), Contacts (create, update, retrieve), Conversations, Templates, and Campaigns. The API is well-documented and supports webhook integrations for real-time events. You can build sophisticated automation workflows using their APIs to sync with CRM systems, e-commerce platforms, and custom applications. The developer experience is solid—they provide clear documentation, SDKs for popular languages, and an active support team. This makes it straightforward to integrate Wati into existing tech stacks or build on top of their platform.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

34 views2mo ago

•1 review

What's great

user-friendly interface (24)responsive customer support (14)chatbots (15)automation features (20)API integrations (13)WhatsApp broadcast (8)

We use Wati for our operations team. It helped us manage WhatsApp at scale without too much complexity.
Shared inbox works well and makes team coordination easier.
Automation and basic workflows save time for daily ops.
Good alternative to WhatsApp Business when the team starts growing.

What needs improvement

billing issues (4)missing features (5)

Template approvals are confusing. Many templates get marked as marketing without clear reason.
No clear judgement or feedback on why templates are rejected.
Templates cannot be edited once created, which is painful.
24 hour window rules and WhatsApp limitations still make things restrictive.

Overall, good product, but some flexibility and clarity would make it much better.

vs Alternatives

WhatsApp Business

We mainly compared it with WhatsApp Business.
WhatsApp Business was not enough once our team started growing. No proper shared inbox or automation.

Wati made it easier to manage multiple agents, workflows and basic template/automation setups in one place.

How easy is the no-code chatbot builder to use?

It is fairly easy to use for basic flows.
Non technical users can set up simple bots and automations without much help, the docs help bot helps a lot when stuck.
For advanced logic it can get a bit limiting, but for normal ops use it works fine.

Can we connect Google Sheets for imports and updates?

Yes, basic imports are possible using CSV / Sheets style workflows.
For more complex sync or real time updates, API or external automation tools are needed - like we do for our CRM Airtable.
Works fine for simple use cases.

What API endpoints exist for custom workflows?

We use the API to send messages directly from our CRM by passing variables as payloads.
We also use webhooks to fetch chat JSON data and push it into our CRM.
API is useful for custom workflows if you have a dev / ops team.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

37 views2mo ago

•1 review

What's great

Easy chatbot builder and setup.
Template creation is super easy.

What needs improvement

User role assignment and control is little confusing for me can be better.

vs Alternatives

Gallabox

Easy integration option available with almost every other apps

How fast are WhatsApp template approvals through Wati?

Very fast and easy to create templates.

How well does Wati integrate with our CRM?

I integrated this with ZOHO crm and it is very effective.

Is there native Shopify integration and what’s supported?

I'm not aware of.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

24 views2mo ago

•1 review

⭐ (1/5) Wati.io - Where your money goes to die Signed up, paid immediately, couldn't even add my WhatsApp number. The system claims my number "already exists" but won't let me proceed. Support? They reply after 3-4 days with templated responses that don't solve anything. Week 2: Still can't use the service, can't get a refund, can't delete my account. My business WhatsApp has been in limbo for days. Save yourself the headache and money. There are better alternatives that actually work.

What needs improvement

poor customer support (2)billing issues (4)

Report

25 views7mo ago

•1 review

I have an online store with Shopify, and for over two years we’ve been using WATI as our WhatsApp API provider — it’s truly the best decision we’ve ever made. What WATI has done for us is priceless; it’s a tool that has made things 100% easier. From order confirmations to recovering abandoned carts, what I love most about WATI is its seamless integration with Shopify and all the potential that unlocks for us. On top of that, it’s easy to use and has improved in many areas over the past few months. Without a doubt, I would recommend WATI to any business selling online with Shopify.

What's great

user-friendly interface (24)reliable performance (10)Shopify integration (3)

Report

16 views11mo ago

•6 reviews

I've been using WATI.io for over two years now, and it has proven to be an exceptional platform for enhancing customer engagement through WhatsApp. Whether it's Click-to-WhatsApp Ads (CTWA), broadcast messaging, or leveraging their API for automating interactions, WATI.io consistently delivers. One of the standout features is the ease with which I can manage and broadcast messages to customers. This has allowed me to create personalized communication at scale, resulting in better customer interaction and engagement. The API integrations are robust, enabling seamless connections with our systems to automate workflows and responses efficiently. Additionally, the platform's stability and support have been top-notch throughout. Regular updates and improvements reflect their commitment to staying ahead of the curve in customer communication tools. Overall, WATI.io has been a crucial part of my customer engagement strategy, and I highly recommend it for businesses looking to streamline their WhatsApp communication and enhance customer relationships.

What's great

responsive customer support (14)reliable performance (10)automation features (20)API integrations (13)WhatsApp broadcast (8)

Report

8 views1yr ago

•1 review

WATI has been a game-changer for our team in managing customer communications effectively through WhatsApp. Here's why we found it incredibly useful: Ease of Use: The platform's user-friendly interface makes it simple for our team to onboard and start using immediately. The dashboard is well-organized, and managing multiple conversations feels seamless. Automation Features: The chatbot automation is robust and helps us handle repetitive queries effortlessly. The ability to set up templates for quick replies has significantly reduced response times. Team Collaboration: The shared team inbox ensures that all customer conversations are centralized, and team members can collaborate without overlapping or losing track of any interaction. Scalability: WATI's API integration has allowed us to scale up our operations without compromising on quality or efficiency. It’s perfect for growing businesses like ours. Analytics and Insights: The reporting tools provide valuable insights into customer behavior and team performance, enabling data-driven decision-making. Customer Support: Their support team is responsive and helpful. Any issue or query we’ve faced has been addressed promptly.

What's great

user-friendly interface (24)responsive customer support (14)detailed analytics (1)automation features (20)API integrations (13)multi-agent support (3)

Report

7 views1yr ago

•1 review

WATI is a great tool for managing customer communication on WhatsApp. The automation and chatbot features save time, and the multi-agent support makes it easy to handle a high volume of messages efficiently. I did face a billing issue once, which was frustrating, but Shirish from the support team resolved it quickly and professionally. That level of care really stood out. While some areas like analytics and template customization could be better, overall, WATI has been a reliable and helpful platform for our business.

What's great

responsive customer support (14)chatbots (15)reliable performance (10)automation features (20)multi-agent support (3)

What needs improvement

billing issues (4)detailed analytics (2)

Report

5 views1yr ago

•1 review

As an agency catering to diverse clients, including coaches, WATI has become an integral part of our operations. Initially, the platform seemed a bit complex—not due to any flaws, but because it was a new system to learn. However, just like mastering any skill, it soon became second nature, and now it feels effortless to use. One of the standout features for us is the ability to schedule messages directly integrated with Google Sheets. This functionality has streamlined our workflows and made managing large-scale communication seamless. For our coaching clients, WATI has been instrumental in driving success. Specifically, we use it to send reminders for live webinars, which has significantly improved show-up rates. This has been a game-changer in helping our clients connect better with their audiences. The platform is also highly cost-effective, especially when using message templates as utilities. Its reliability is unmatched, with over 95% message delivery accuracy, ensuring smooth and uninterrupted communication. WATI has proven to be a powerful and versatile tool for WhatsApp Business, and I would highly recommend it to any business or agency looking to enhance their communication processes.

What's great

affordable pricing (4)reliable performance (10)Google Sheets integration (2)

Report

3 views1yr ago

•1 review

Streamlining Our Business Communication Like Never Before! We’ve been using WATI for our coaching business, and it has been an absolute game-changer! From seamless WhatsApp automation to efficient team collaboration, WATI has made managing client communications effortless. What We Love: User-Friendly Interface: Easy to navigate and set up even for non-tech-savvy users. Automation Features: The chatbot and message scheduling have saved us hours of manual work. CRM Integration: Helps us keep track of our leads and client conversations in one place. Support Team: Quick, responsive, and always willing to help. WATI has enabled us to focus more on growing our business rather than managing communication bottlenecks. If you're looking for a reliable tool to elevate your WhatsApp business game, WATI is a must-try! Chithra Sajith Co - Founder The Empowering Life Hub

What's great

user-friendly interface (24)responsive customer support (14)CRM integration (7)automation features (20)

Report

2 views1yr ago