How to make your launch go viral - AMA w/ CEO of Wispr Flow
LIVE March 13th at 12:30pm PT
Hey everyone, CEO of Wispr here.
We did two product launches over the last five months, both went viral on X, LinkedIn, and ProductHunt, and helped us build a large audience in a short period of time.
We had a lot of builders and founders reach out about advice as they were thinking about launching their own products and strategies that work across channels. I spend a lot of time thinking about building growth loops in our product, driving organic conversations, and building a product love to use and talk about - which sets a strong foundation for launch.
Today, AMA about our launch, product thinking, how to kill it on X, LinkedIn, Product Hunt, or really anything about the product. Everything's on the table so ask away!
Replies
IntroJoy
Did you apply any hacks that helped you do better which you might not want to reveal in public?
(but now, since you have been asked, you have to do so)
AQX
As an complete newbie to PH (literally made my account today), how long would you wait.... if at all before launching?
We've had our product live since January and have been adding new features every week based on user feedback so I feel really confident in the product itself.
I'm just not sure how to approach launching here with little to no existing audience. Any thoughts and pieces of advice are appreciated.
Wispr Flow
@cameron_froese I wouldn't wait particularly. I would however spend my initial time interacting with other makers, and sharing feedback with them, just as you would want to receive :)
AQX
@tanaykothari thank you! that makes a sense
congrats on the launch!! 🚀 What’s the single most underrated tactic that helped your launch take off
IntroJoy
Did you collab with others to make your launch successful?
IntroJoy
How long did you wait before launching on PH and other platforms?
Mind sharing some tactics that worked for you?
Deamoy
How do you accumulate users from zero before releasing a product for the first time? Individual voices never seem to be loud enough. Regarding marketing it always bothers our small team.
Hey Tanay, thanks for being willing to answer questions! What is the mix for building Product Hunt and X communities before launching? We're about ready but have been buried in code and ignored those items – should we wait until we build some momentum?
Equip AI Interview
Hi @tanaykothari , as I mentioned earlier on your launch day, I loved the demo of your product.
1. How much role do you think your launch video played in the virality on X?
2. I'm planning to launch soon. Our product is free and there's an interactive demo but the nature of its value proposition is very transactional (save time screening using AI). Your product seems fun to use right off the bat. Do you have any suggestions to make it catch on when people try it?
3. I saw support from some of your existing users on X. We have existing users too but they are not as vocal about their experience in public even if they give us excellent feedback in private conversations. Did you take specific steps or run campaigns to make users the champions of your product on social media?
Thanks for taking the time for the AMA.
Alta
Congrats on the successful launches! It's great how you've built such strong traction across X, LinkedIn, and Product Hunt. I’m curious about your approach to growth loops, like how do you work that into the product to keep things moving after the launch? Also, any tips on handling the flood of attention that comes post-launch, like managing increased demand or user feedback?
This post is exactly what I need. I'd like to ask that we're a small team and haven't posted any projects on PH yet. We also lack popularity ourselves. How can we better make my project gain good popularity and be discovered by other hunters? What should I do if the initial popularity is low?