The State of Startups 2025 - Key Takeaways
Supabase recently surveyed over 2,000 startup founders and builders to uncover what's powering modern startups: tech stacks, GTM, and approach to AI.
Some results that struck me:
AI coding tools are indispensable for startups, and not just @Cursor (27%) and @VS Code (25%). Vibe coding tools like @Lovable, @bolt.new, and @v0 by Vercel are also common.
Most startups are already integrating models like @OpenAI (39%) or @Claude by Anthropic (21%), especially for semantic search, summarisation, and customer support. Half are building agents to automate real tasks, from onboarding flows to sales triage.
Tool discovery happens quite often via @YouTube or @GitHub. Physical event participation remains low.
Founders earn their earliest customers through networks (58%), communities, and inbound content. Paid acquisition rarely works early on, nor does performance marketing.
The hardest problems are still the oldest ones: customer acquisition, product-market fit, and complexity.
61% founders remain optimistic about the future.
Replies
5 and 6. There is a slight variation to the 6th point, 61% founders also believe some big tech company could make a better product (most of the time, small projects often outperform their big competitors). To be honest, I switched 90% of the data used in firebase to supabase, cause supabase does it better. :) or should I say, postgres is the right database for most of the serious ventures, and its self hostable and open source.