✅ POLL: Do you buy the domain first or build the product first?
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Let’s settle this once and for all.
Do you spend 3 hours trying to find a clever .com before writing a single line of code? Or do you ship the MVP and slap on whatever domain wasn’t taken at the time?
Cast your vote and tell us why.
Bonus points if you’ve ever changed your product idea because the domain wasn’t available.
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I like buying the domain first! and creating the social pages.. just makes me feel more at ease.
I have a controversial opinion about this, I build the product first, and then find a name for it. Just like everything else, cook the food first, open a resto, name the resto. Have a kid, name it after. Same :D
Product first, domain later.
If I had a nickel for every time I've worked on a project whose story was clouded by a domain/product name they chose and committed to before PMF stabilized, I'd have, like, 4 nickels. I also see a lot where brand develops too far ahead of product and it ends up being vaporware.
Flipside, I have also seen companies put a placeholder as their company name, forget about it, and then get sort of stuck with a really lame name/brand that also works against the product.
Balance, I guess? Everyone on this thread has good POVs.
unless the domain really cheap, otherwise surely build product MVP first...that's just my opinion...have wasted hundreds on domains including cheap domain names too...
I'll first build the product first. Still, some founders grab a domain they like early on—and it ends up being the perfect fit later.
Step one of building a startup: buy the domain before you even breathe. Nothing hurts more than creating a killer product and ending up with something like getawesomeapp-now.io because your dream name was taken 😂
Securing the domain name should be your top priority! If you’re unsure or find a better name later, no problem — but don’t risk using a name before you own the domain. If someone else registers it first, you could lose it or end up paying a hefty price. On the flip side, registering the wrong domain only costs around $10–$15. Worth the peace of mind!
I buy the domain about half way thru the project, when I think it's viable and not at risk of being abandoned. Now there are plenty of alternative TLDs, so if the .com get's snatched can pickup the .app, or .io, .ai or whatever.