Product Hunt discontinued coming soon / teaser pages. Did they work for you?
I noticed that Product Hunt discontinued the teaser / coming soon section this week, and I’m curious if it did help you build genuine traction?
My take (from hunting PH launches):
I usually recommended finalizing launch assets before publishing/scheduling on PH rather than relying on teasers. A few reasons why:
PH moderators have mentioned teaser traction isn’t considered when deciding which products get featured.
Even if 1,000+ people hit “Notify Me,” you’ll still want to nudge your friends / community on the launch day.
The teaser page is slightly useful to onboard friends/colleagues new to PH, but beyond that its value is limited.
A big risk: Teasers required scheduling first, so teams often upload assets piecemeal. PH mods can review early, and incomplete pages hurt your chances of being featured.
The teaser post doesn’t allow links, so your landing or waitlist page isn’t accessible to the community.
Many makers share both their teaser and launch post, creating two “asks” without offering much value in return.
There was no way to access the list of users who clicked "Notify me" button for your launch.
In short, my pov is, PH is super fun with or without the coming soon section.
That’s my perspective, but I’d love to hear from the community here :)
P.S. BTW, two launches I found interesting on leaderboard today:
Replies
To be honest it was a double job, sharing the link with your circle and then having to remind everyone that launch is live because not so many people actually open the PH email notification. I don't think anything will change without the coming soon page, the job of marketing your launch remains the same.
FUNCTION12
I thought there was an error on my end, so I even asked my teammates, "Can you not see it either?"
I'm not sure yet if this is a good or bad thing, but it's an undeniable fact that a feature is gone.
It might be a small feature, but it definitely changes the preparation process for teams getting ready to launch.
Will a new feature appear?
I guess I'll have to look forward to the great plan PH have in store.
Metabase
Oh wow, really surprised to hear they got rid of 'Coming soon' and teaser pages. I found it pretty instrumental in promoting our launch early, and I'm also found them cool as a user to see what's coming up or if someone asked to support. I can't remember anything without a 'notify me' button :D
Interesting perspective on the 'two asks', I hadn't thought about it that way, but makes sense.
Humans in the Loop
This just makes sense.
@Product Hunt isn't just a launch platform. It's also a search engine, a newsletter, and a Reddit-like platform. They're transitioning into a social media company.
@howell4change I need to do a refresh on which tips?
This is really terrible news. Honestly.
A major part of our campaigns was built around the teaser page.
Not for any other reason, but because we always kicked off our marketing weeks ahead of the actual launch. That’s how people found out about the campaign. That’s how many new users signed up.
And now this completely shifts the focus.
Pretty disappointing. Especially with no advance notice about this change.
GraphBit
Completely agree, teasers never tell the full story. Finalizing launch assets first definitely makes a bigger impact. Curious how others here plan pre-launch engagement now that the teaser section is gone!
First Answer
Totally agree, teasers often felt like a false sense of momentum. Without access to the “Notify Me” list or outbound links, they added more friction than value
Finden
The coming soon page did really help us generate more leads in the buildup to our launch.
I am doing my Product launch on 1st Sept. Now I feel like, if I had the abovesaid feature, it would have surely helped me a lot and lot. :\