Tony Morgan

We kept hearing get your ICP right.
But what we learned is that who you reach out to first matters just as much as who eventually decides.

In most companies, there isn t one ICP. There s a sequence.

• Someone experiences the problem daily.

• Someone else prioritizes it.

• Another person signs off on it.

If you jump straight to the top, you often lack context.
If you stay too low, momentum dies.

This is something I ll find out in just a short while, one week from now (Jan 28), as I m about to re-launch a digital detox app. If you want, follow, maybe you will be on watch of my steps and activities

However, that s not the main point of this post.

I hunted @Interactpitch yesterday and that inspired me to write this thread.

After you send your pitch deck to an investor what usually goes wrong?