Zhi Cheng

Zhi Cheng

Indie Hacker

Forums

I realized my brand was "invisible" to ChatGPT, so I built OranGEO

The Reality Check
For years, I focused on AIGC design and visual experiments. I thought I was ahead of the curve. But last month, I asked ChatGPT a simple question about my own projects. The answer? Silence. Despite my SEO efforts, the AI had no idea who I was.
I stopped rendering pixels and spent weeks analyzing the RAG (Retrieval-Augmented Generation) pipeline. I discovered that traditional SEO is failing because LLMs don't just "rank" links they synthesize Entities. If your data isn't structured for their "brain," you're invisible. I found three hard truths:

Semantic Chunking Matters:

Knowledge Graphs > Keywords

Fact Density

Zhi Cheng

15d ago

OranGEO - Monitor your brand's visibility across AI search engines

OranGEO audits your brand's presence in AI-powered search engines like ChatGPT, Gemini,DeepSeek, and Grok. Get real-time visibility scores, track competitor mentions, and generate GEO-optimized content to improve your AI search rankings.
Redditp/redditNika

12mo ago

Will Reddit be a leading platform for discussions in the future?

Unlike other social media platforms, I perceive a lower level of "centralization of power" on Reddit (such as in the comparison of X Musk, IG, FB Zuckerberg, which are starting to become politically tinged).

I'm starting to see this place as a more reliable and balanced source of information, where discussions can be held at a high level, perhaps also due to sometimes stricter moderation.