Zhi Cheng

Zhi Cheng

Indie Hacker

About

I’m Pixel Orange 🍊, an indie hacker and former AI artist. I’ve transitioned from pushing creative boundaries with AI visuals to deciphering the "black box" of Generative Engine Optimization (GEO). I started building OranGEO after realizing that being #1 on Google doesn't mean you exist in the "AI Brain." My work now focuses on the "invisibility crisis" in AI search. By leveraging RAG pipelines and knowledge graphs, I ensure brands aren't just ranked on old engines, but are cited and trusted by the next generation of LLMs. I’m here to share my build-in-public journey and help brands find their voice in an AI-driven world. Let’s connect and make your brand a permanent part of the AI conversation!

Links

Badges

Bright Idea 💡
Bright Idea 💡
Gemologist
Gemologist
Tastemaker
Tastemaker
Tastemaker 5
Tastemaker 5
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Maker History

  • OranGEO
    OranGEOMonitor your brand's visibility across AI search engines
    Jan 2026
  • PhotoG
    PhotoGThe first generative AI based on real-world objects
    Dec 2024
  • 🎉
    Joined Product HuntDecember 11th, 2024

Forums

I realized my brand was "invisible" to ChatGPT, so I built OranGEO

The Reality Check
For years, I focused on AIGC design and visual experiments. I thought I was ahead of the curve. But last month, I asked ChatGPT a simple question about my own projects. The answer? Silence. Despite my SEO efforts, the AI had no idea who I was.
I stopped rendering pixels and spent weeks analyzing the RAG (Retrieval-Augmented Generation) pipeline. I discovered that traditional SEO is failing because LLMs don't just "rank" links they synthesize Entities. If your data isn't structured for their "brain," you're invisible. I found three hard truths:

Semantic Chunking Matters:

Knowledge Graphs > Keywords

Fact Density

Zhi Cheng

14d ago

OranGEO - Monitor your brand's visibility across AI search engines

OranGEO audits your brand's presence in AI-powered search engines like ChatGPT, Gemini,DeepSeek, and Grok. Get real-time visibility scores, track competitor mentions, and generate GEO-optimized content to improve your AI search rankings.
Redditp/redditNika

12mo ago

Will Reddit be a leading platform for discussions in the future?

Unlike other social media platforms, I perceive a lower level of "centralization of power" on Reddit (such as in the comparison of X Musk, IG, FB Zuckerberg, which are starting to become politically tinged).

I'm starting to see this place as a more reliable and balanced source of information, where discussions can be held at a high level, perhaps also due to sometimes stricter moderation.

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