Ankur Mandal

Ankur Mandal

Founding Member @ DoppelIQ

Forums

Ankur Mandal

11d ago

We built an AI engine to simulate consumer behavior for all your marketing decisions

Hey PH folks
I m Ankur, founding member at DoppelIQ.

Early-stage teams constantly make high-impact decisions (pricing, positioning, creatives, channels) before they have enough real user data.

So we built DoppelIQ Atlas - an AI consumer simulation engine that lets you:

We simulated Jaguar’s $100M rebrand before launch using DoppelIQ

Jaguar spent ~$100M on a global rebrand backed by traditional research, and still misread consumer reaction.

We ran the same decision through DoppelIQ using AI consumer digital twins, and the simulation flagged the exact risks that later showed up live:

  • Strong modernity signals

  • Sharp drop in brand trust

  • High consumer confusion

  • Core loyalists feeling alienated

This is what DoppelIQ is built for
Instead of asking consumers what they think, we simulate how they decide.

DoppelIQ Atlas - an AI consumer simulation platform for startup marketing decisions

DoppelIQ Atlas is an AI-powered consumer simulation platform built for startups making high-impact marketing decisions with limited time and budget. It simulates 100,000+ US census grounded AI consumer twins to predict how different audiences interpret messaging, respond emotionally, and convert intent into action.

Founders and marketing teams can use Atlas to test positioning, campaign ideas, landing page copy, pricing narratives, and brand creatives before launch, helping reduce guesswork, avoid costly missteps, and move faster with confidence.

Ankur Mandal

11d ago

DoppelIQ Atlas - Pre-test marketing decisions with AI consumer simulations

DoppelIQ Atlas is an AI consumer simulation engine that lets you simulate behavior at population scale. Instead of collecting opinions from small panels or asking AI personas to “pretend” to be users, Atlas runs 100,000 consumer simulations enriched with real-world attributes. This allows you to test marketing questions at scale with responses that are consistent, explainable, and representative, so you can validate messaging, pricing, and launch decisions before going to market.
Product Huntp/producthuntAaron O'Leary

2mo ago

🔥 Drop your tagline and I'll try to guess what your product is

A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

Product Huntp/producthuntAaron O'Leary

2mo ago

🔥 Drop your tagline and I'll try to guess what your product is

A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

Ankur Mandal

6mo ago

Listening, learning, and building DoppelIQ – let’s swap stories 🚀

Hey, I m Ankur.

As a product marketer, I ve always believed the best ideas start with listening, or rather, 'really' listening to people s stories, challenges, and wins.