Ankur Mandal

Ankur Mandal

Founding Member @ DoppelIQ

About

🙋‍♂️Greetings, traveler, thank you for visiting my profile. I'm Ankur - a founding member @ DoppelIQ & a GTM leader who's been in the trenches, scaling startups from humble beginnings to serious growth. I took my last company from seed funding to Series A and helped push its valuation past $100 million. I know what it takes to build momentum when the stakes are high and the resources are limited. In my 8+ years of experience, I've built marketing functions from zero, crafted positioning that actually sticks, and armed sales teams with the tools they need to close. I specialize in turning complex tech into clear, powerful stories that move markets - across B2B SaaS, AI, Cloud tech, and more.

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Ankur Mandal

11d ago

We built an AI engine to simulate consumer behavior for all your marketing decisions

Hey PH folks
I m Ankur, founding member at DoppelIQ.

Early-stage teams constantly make high-impact decisions (pricing, positioning, creatives, channels) before they have enough real user data.

So we built DoppelIQ Atlas - an AI consumer simulation engine that lets you:

We simulated Jaguar’s $100M rebrand before launch using DoppelIQ

Jaguar spent ~$100M on a global rebrand backed by traditional research, and still misread consumer reaction.

We ran the same decision through DoppelIQ using AI consumer digital twins, and the simulation flagged the exact risks that later showed up live:

  • Strong modernity signals

  • Sharp drop in brand trust

  • High consumer confusion

  • Core loyalists feeling alienated

This is what DoppelIQ is built for
Instead of asking consumers what they think, we simulate how they decide.

DoppelIQ Atlas - an AI consumer simulation platform for startup marketing decisions

DoppelIQ Atlas is an AI-powered consumer simulation platform built for startups making high-impact marketing decisions with limited time and budget. It simulates 100,000+ US census grounded AI consumer twins to predict how different audiences interpret messaging, respond emotionally, and convert intent into action.

Founders and marketing teams can use Atlas to test positioning, campaign ideas, landing page copy, pricing narratives, and brand creatives before launch, helping reduce guesswork, avoid costly missteps, and move faster with confidence.

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