Webflow
Where creativity drives performance
4.8•135 reviews•2.5K followers
Where creativity drives performance
4.8•135 reviews•2.5K followers
Webflow is a Website Experience Platform (WXP) that empowers cross-functional teams of marketers, designers, and developers to visually build, manage, and optimize stunning websites with AI-driven personalization and a powerful composable CMS, enabling businesses to drive real, measurable results.
This is the 26th launch from Webflow. View more
Webflow AI site builder
Launched this week
Turn a simple prompt into a multi-page, production-ready website with Webflow’s AI site builder. Start with structure, styles, and animations, then continue building seamlessly in Webflow. It’s a faster start on a foundation built to scale.
Free
Launch Team
If it's free we'd like to use this. Because now most of the AI paid service.
Webflow
@syed_nadeem_quadri Yes — it’s free to use. AI site builder is one of several ways to get started with Webflow, and it’s designed to help you move quickly at the start while setting you up for long-term success.
Turning a prompt into a production-ready site sounds revolutionary for freelancers and agencies. How customizable is the generated design, and can we integrate existing Webflow components?
Webflow
@laiba_danish We’re seeing a lot of traction from freelancers and agencies. As one customer put it, Webflow’s AI site builder is a strong starting point that helps teams move from kickoff to an initial design much faster, giving clients a clear view of the overall vision early on. From there, it’s easy to refine and confidently turn that foundation into a fully polished site.
Within the AI site builder flow, you have plenty of simple controls to shape the layout, styles, and underlying design system. Once you complete that initial workflow, you can use the full Webflow platform for deeper customization. That includes integrating existing Webflow components, importing components from external sources, adding GSAP animations, and extending the site however you need.
Congrats on the 26th launch! Wow! I’ve been following Webflow for so many years now – long before AI was even a thing – and I love how you guys never stop pushing the boundaries. It's inspiring to see a tool stay so relevant by constantly shipping meaningful updates.
As I’m currently building Nuomy, speed is everything. This AI Site Builder looks like it’s going to drastically shorten the gap between a marketing idea and a live page.
Since I’ve seen Webflow evolve for so long, I’m curious – how does the AI handle old projects? Can it help us refactor or update older sites to these new AI-driven standards?
Webflow
@tereza_hurtova The AI site builder is designed as a starting point for creating a net-new site. It doesn’t refactor or rework existing projects, and it can’t use an older site to generate a new structure or design.
That said, Webflow AI offers other capabilities that can help you update and improve existing sites. These tools support things like generating and refining content, managing CMS items, and optimizing parts of your site as you modernize it, even if the original build predates these features.
@josh_berman Yo dude, freaking love Webflow and the new site builder looks sick. Congrats on the launch. Epic.
I do research for H1Gallery newsletter, where we feature exceptionally good marketing headlines, you can google us.
Was hoping to get your comment on what your strategy was for the landing page with "Start fast. Build right."
Webflow AI Site Builder's landing page will be featured in the Feb 13th H1Gallery newsletter whether you give us a quote or not, but we'd love to add your comment to the newsletter if you'd be willing to take a sec to offer one.
The question is basically how you landed on that headline or what your strategy was for writing the hero copy?
Webflow
@michael_henderson550 thanks for sharing in the excitement — what an honor! Huge credit to Laura, our copywriter, who really helped nail this one.
Speed is the obvious promise of AI in website creation, but speed alone isn’t enough. Webflow’s AI site builder is designed to help teams build something that’s production-ready, easy to modify, and built to scale.
“Start fast. Build right.” captures that idea. The AI site builder helps you jumpstart the process and establish a design system from the beginning, while generating more of the site up front so teams reach value faster. And because every site is built on Flowkit, that early speed doesn’t come at the expense of long-term structure or maintainability.
Let me know if you need any other context for the feature. And please do share a link when it’s live.
prompt to site sounds good but how locked-in is the output? can you still edit everything in webflow designer after or is it restricted?
Webflow
@tugay_pala Once you complete the AI site builder flow, you move into Webflow’s core experience with full control of your site. Nothing is locked or restricted. You can edit every part of the site using the full breadth of the Webflow platform, just like any site built from scratch.