Brandfolio by Figr

Hey Product Hunt! 👋 We’re excited to launch Brandfolio by Figr, a structured curation of brands designed to make brand research effortless. Why we made Brandfolio? Brand designers, founders, and strategists don’t start from scratch. Before creating something new, they study what already exists—how brands position themselves, what makes them unique, and how they communicate their identity. But this process is painfully fragmented. Insights are buried in PDFs, Notion docs, Twitter threads, and deep-dive blog posts. Everyone ends up reinventing the wheel. So we built Brandfolio—a single place to explore, compare, and learn from great brands. What’s inside? 🧭Positioning & Differentiation– See how brands define their USP and stand out in the market 🗺Strategy & Brand Tone Maps – Get structured insights into messaging and storytelling 🎨Visual Identity – Browse logos, typography, social assets, and motion reels all in one place Who is it for? 🚀Brand designers looking for inspiration and competitive insights 📈Founders shaping their brand’s narrative 💡Strategists studying positioning and messaging We’re just getting started as we'll feature more of hidden gems of products whose branding and creativity touches people's heart. We'd love to hear your thoughts, feedback, and ideas. Aaand, most importantly suggest us good brands to feature. 💛