Atoms

Turn your ideas into products that sell

1.7K followers

Atoms is a vibe business team that turns your ideas into business. It researches your market, designs the product, builds frontend and backend, connects auth and payments, and ships a live app you can charge for, not just a prototype
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Launch Team / Built With
Framer
Framer
Launch websites with enterprise needs at startup speeds.
Promoted

What do you think? …

Kate Sleeman

This reminded me of how scattered early stage work usually is. My workflow improved when research and execution stay connected.

Mike

@kate_sleemanΒ 

Exactly. Early-stage building is usually fragmented across docs, chats, repos, and tools, and the original insights get lost. We’re trying to keep research, decisions, and execution in one continuous thread so the build stays aligned and iteration gets faster. Thanks for calling that out.

Sarah
Maker

@kate_sleemanΒ Thank you, this is exactly the problem we’re trying to solve. Keeping research, decisions, and execution connected is where the workflow really starts to feel β€œcompound.”

Iris
Maker

@kate_sleemanΒ Totally agree, and thank you for sharing that. Keeping research and execution connected is one of the main reasons we built Atoms this way.

Emma

@kate_sleemanΒ Thank you. That is a big part of what we are trying to solve, keeping the reasoning and the build decisions connected so you do not lose context between steps.

Jeetendra Kumar

How it is different from the existing coding tools to build an app from protype to production.

Mike

@jeetendra_kumar2Β 
Great question. Many existing tools are excellent at generating UI or getting you to a prototype quickly. Atoms is designed around the full β€œidea to business” loop, so it starts earlier and goes further.

What’s different in practice is:

  • we begin with market research and product scoping so the build is grounded in a real user and distribution angle

  • we carry that context through implementation, including backend essentials like auth, data, and payments so it’s closer to shippable

  • we don’t stop at code generation, we also help with launch and iteration loops (SEO and growth planning)

So the focus is less β€œbuild faster” and more β€œship something people can actually use and pay for.”

Jeetendra Kumar

@zongze_xΒ Market research and product scoping were missing in the existing one. Thanks for clarifying.

Sarah
Maker

@jeetendra_kumar2Β Great question. Many coding tools are excellent at getting you a prototype quickly. Atoms is built around the full β€œidea to business” loop: research and scoping first, then building with the unglamorous production pieces in mind like auth, payments, deployment, and a distribution plan. The goal is not just a working demo, but something you can actually ship and charge for.

Iris
Maker

@jeetendra_kumar2Β Great question. Most coding tools optimize for getting code and UI fast. Atoms is built around the full path from idea to a chargeable, operable product, research, positioning, spec, build, and go to market, with decisions tracked as assumptions instead of just generating screens.

Emma

@jeetendra_kumar2Β Coding tools mostly optimize for generating or editing implementation. Atoms is designed to keep research, scoping, build, and go to market connected, so you get a coherent plan plus the build output, not just a prototype that stalls when real product decisions show up.

Valeriia Kuna

The idea of having an AI team that actually focuses on the P&L and making a business profitable is a fresh take. How do you handle the trade-offs when the AI team suggests something that might be faster to build but less ideal for long-term GTM strategy?

Mike

@valeriia_kunaΒ 
Great question, and this trade-off is exactly where most β€œautonomous” systems go wrong.

In Atoms we try to handle it in a few explicit ways:

β€’ Separate β€œship fast” choices from β€œhard to undo” choices
We’ll move quickly on reversible work, but we surface high-impact decisions (positioning, ICP, pricing model, acquisition channel focus, data model, auth/payments approach) for your approval instead of silently optimizing for speed.

β€’ Make the trade-off visible, not implicit
When the team proposes a faster path that could hurt long-term GTM, we present it as options with pros and cons, and we ask you to pick the priority (time-to-ship vs GTM leverage vs maintainability).

β€’ Keep a GTM constraint in the plan
If your goal is SEO, PLG, or a specific channel, we treat that as a constraint upfront so build decisions align with distribution, not just engineering convenience.

Sarah
Maker

@valeriia_kunaΒ Thank you, and great question. When we see a β€œfaster to build” option that could weaken long-term GTM, we try to make that trade-off explicit instead of hidden. We surface options with the key assumption behind each, and we ask you to pick the priority for this iteration, for example fastest signal vs channel fit vs maintainability. For irreversible choices, we add a checkpoint so you can approve before the team commits.

Iris
Maker

@valeriia_kunaΒ Thanks, and yes this trade off is the core. We make the team propose options with the β€œwhy” behind them, what you gain now, what you pay later, plus the key assumption. Then you can choose to bias toward speed, or toward long term GTM and moat, rather than the system silently picking the fastest build.

Emma

@valeriia_kunaΒ Great question. We try to make the trade off explicit: what you gain in time and cost, and what you may lose in positioning, distribution leverage, or defensibility. Then we anchor on your goal (quick validation vs long term GTM) and document the key assumption so you can revisit it once you have signal.

Valeriia Kuna

@alittlepigΒ @iris_atomsΒ @sarah_atomsΒ @zongze_x
thanks for the deep dive! Really love the logic of keeping high-impact things like pricing or data models as human checkpoints while letting the AI run in Race Mode for the reversible stuff. That's cool!


BTW I have to say – your team's profile pictures are so cool! Great vibe all around and great ream work also here on PH!

Mike

@alittlepigΒ  @iris_atomsΒ  @sarah_atomsΒ  @valeriia_kunaΒ 
Thank you, really glad that governance approach resonates. Keeping pricing and core data decisions as human checkpoints is how we try to stay fast without being reckless.

And appreciate the kind words on the profile pictures and the vibe. The team had a lot of fun with those, and PH has been an awesome ride so far.

Yehan Xiao

Congrats! This is a very ambitious scope. Respect for trying to connect research, build, and go to market.

Mike

@yehan_xiaoΒ 
Thank you. That connection is exactly the bet. We kept seeing teams generate prototypes quickly, then get stuck on the unglamorous parts: decisions, integration, launch readiness, and distribution. Atoms is our attempt to make that end to end loop more repeatable.

Sarah
Maker

@yehan_xiaoΒ Thank you, I really appreciate that. Connecting those pieces is the hard part, but it’s also the part that matters most for solo builders.

Iris
Maker

@yehan_xiaoΒ Thank you. We know it is ambitious, and we appreciate the respect. Our goal is exactly what you said, connect research, build, and go to market into one coherent loop.

Emma

@yehan_xiaoΒ Thank you, I appreciate that. If you end up trying it, please tell us what felt most valuable and what felt unclear so we can tighten the experience.

Villa Zhao

The promise of shipping a chargeable app (auth + payments + backend) instead of a shiny prototype is exactly what builders need. Rooting for this.

Mike

@villazhaoΒ 
Thank you, that means a lot. We’re obsessed with the unglamorous β€œmake it real” pieces, because that’s where most prototypes die. If you have an idea you want to monetize, share a one-liner and we’ll suggest a fast MVP scope to get to first dollars quickly.

Sarah
Maker

@villazhaoΒ Thank you, that means a lot. We’re pretty obsessed with the β€œmake it real” parts that usually stall solo builders. Rooting for you back, and if you try it, I’d love to hear where it feels smooth vs where it still needs polish.

Iris
Maker

@villazhaoΒ Really appreciate it. We are rooting for the same thing, less shiny demo, more real shipping with the boring but necessary pieces.

Emma

@villazhaoΒ Thank you. That is exactly the bar we want to hit: something you can actually launch, charge for, and iterate on.

Vega

The deep research angle is what stands out for me. So many tools just rush to generate UI and code. Having something that tells me when an idea is weak before I invest time is super valuable.

Mike

@vega_chanΒ 
Totally agree, and thank you. We’ve seen too many β€œinstant build” tools push you into shipping something before you’ve sanity-checked the market.

Atoms tries to earn the right to build by doing research first: clarifying the target user and pain, checking alternatives, identifying a realistic distribution path, and then proposing a tight MVP. And if the idea looks weak,
we’d rather say that early and suggest a better angle than generate a shiny prototype that goes nowhere.

Sarah
Maker

@vega_chanΒ Thank you, that means a lot. We’ve seen too many tools rush to UI and code and skip the hard question of β€œshould you build this at all.” Our goal is to help you sanity-check the market and distribution early, then scope a tight MVP based on that.

Iris
Maker

@vega_chanΒ Thank you, that means a lot. We agree the best outcome is not more UI faster, it is knowing when the idea is weak early, with clear reasons and assumptions. We try to make the research agent surface red flags, unknowns, and what would need to be true before you invest more time.

Emma

@vega_chanΒ Thanks, that’s exactly the goal. We try to surface the weak links early by making assumptions explicit and stress testing the market, positioning, and distribution before committing to a build.

Sam Chen
This sounds promising! Selling product is not just creating, so many moving parts, including marketing, how do you handle social media marketing?
Mike

@sam_chen1Β 
Great question. Today we help most with the planning and production side: identifying target audiences and angles, generating positioning and content ideas, drafting posts, and building a simple content calendar aligned with your product and distribution strategy.

We’re not trying to β€œspam autopost” everywhere, because quality and authenticity matter. The goal is to help solo founders move faster while staying on brand and staying human.

Sarah
Maker

@sam_chen1Β Totally agree. Today we help most with the strategy and execution support: defining audience and angles, writing channel-specific drafts, building a lightweight content calendar, and keeping it consistent with your positioning. We’re not trying to be a spam autoposter. The goal is to help solo builders ship authentic, on-brand marketing faster.

Iris
Maker

@sam_chen1Β Thanks. For social, we help you go from ICP and positioning to a content plan, post angles, drafts, and a lightweight distribution checklist. We do not pretend there is a magic autopilot, but we try to make the work clear, repeatable, and tied to the same strategy as the product.

Emma

@sam_chen1Β Great question. Today we focus on helping you get clarity on positioning, target audience, and a repeatable content plan, then generate campaign briefs and post drafts you can adapt. We’re being careful not to pretend there’s a one click growth button, distribution still needs iteration and real feedback.

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