Can a Product Manager ship a real website end-to-end today without handoffs?

This was a deliberate experiment inspired by my CTO. I wanted to test a simple question:
Can a Product Manager ship a real website end-to-end today without handoffs?

Here’s the stack:

• @Figma → structure, hierarchy, & visual components

• @Adobe Illustrator → brand consistency & visual components

• @ChatGPT by OpenAI → positioning, copy angles, objections

• @Lovable → iterate layouts before committing

• @Cursor → turn ideas into real UI fast

Here's how i did it

• Day 1: define positioning and structure.

• Day 2: launch pages live, iterate in real UI on local machine.

• Day 3: tighten copy, clean visuals, and ship!

Why this matters to me as I work in a fast-growing startup:

• Product marketing shouldn’t be blocked by handoffs.

• Vision is more powerful when it’s shippable.

• PMs can now go from strategy → interface → live artifact.

I'm Curious:

• Should PMs be expected to build real marketing surfaces now?

• Where do you draw the line between PM, PMM, and builder?

• What tools are collapsing your workflow the most?

Let’s chat.