🔴 Live: Kilo Code on Product Hunt
OSS AI coding assistant @Kilo Code is launching today. This is their 3rd launch on @Product Hunt.
Last year, they crushed it: Two launches, ranked respectfully #5 Product of the Day and #1 Product of the Day -- among the best developer tools launched in 2025 in my opinion.
No pressure.
Today, they're launching Kilo Code Reviewer -- AI-powered code review agents that understand your codebase and catch bugs before merging.
I'm experimenting with something new, live blogging the launch for the next 24 hours.
Let's go.
12:01:AM:PST -- going live
Step 1: getting featured. Check!
For the first 4 hours of the day, Product Hunt hides upvotes and sorts the homepage randomly. This should give products "a more distributed chance at exposure early." — Source
Pro tip: To monitor your launch day in real time, you can add /launch-day to your post URL. View comments that need responding, your most notable voters, where your product ranks and how much time is left in the day.
Fun fact: @Product Hunt launched this feature 6 years ago.
/products/{yourProduct}/launch-day01:01:AM:PST -- new milestone: 100 points
Product Hunt is a great place for developer tools to launch -- a place where many dev-first, open-source products like @Kilo Code launched successfully:
@Supabase (16 launches, 20 awards)
@Langfuse (4 launches, 5 awards) or
@Metabase (3 launches, 2 awards) for example.
02:57:AM:PST -- new milestone: 150 points
Product Hunt helps raise awareness, get feedback, and collect testimonials — the type of materials you can reuse later on for marketing purposes.
Take this comment for instance:
As a data engineer, I’ve been using Kilo Code reviewer and it’s surprisingly data aware, not just code aware. It helps me catch pipeline changes that would only break dashboards later.
-- Pedro Heyerdahl
04:01:AM:PST -- current status: #1 Product of the Day
@Kilo Code is currently #1 Product of the Day, with 30 comments and 199 points.
Fun fact: Today's Top 3 Products of the Day are open-source products. OSS ftw!
04:12:AM:PST -- new milestone: 200 points
@Kilo Code is still #1 Product of the Day and just reached 200 points.
06:17:AM:PST -- new milestone: 300 points
@Kilo Code is still #1 Product of the Day and just reached 300 points.
07:00:AM:PST -- new milestone: 331 points
When @Kilo Code first launched their @VS Code extension on Product Hunt about a year ago, they got 330 points. They just surpassed it.
Product Hunt pays off in the long term. Launch, and keep launching.
09:39:AM:PST -- new milestone: 400 points
@Kilo Code is still #1 Product of the Day and just reached 400 points.
02:34:PM:PST -- new milestone: 500 points
@Kilo Code is still #1 Product of the Day and just reached 500 points.
11:44:PM:PST -- new milestone: 600 points
@Kilo Code is still #1 Product of the Day and just reached 600 points.
12:00:AM:PST -- wrapping up
That's a wrap!
Results
636 points
115 comments
#1 Product of the Day -- featured in The Leaderboard
1 ,002 new followers on Product Hunt (+43.3%)
Key takeaway
Launching multiple times create a tailwind.
When first launched a year ago, @Kilo Code had 0 followers, ranked #5 Product of the Day. Later on, they launched their @JetBrains extension and ranked #1 Product of the Day.
Launch, and keep launching. Product Hunt pays off in the long term.
Oh and they're still #3 Product of the Month. Join the launch →
Replies
Humans in the Loop
Thank you, Sergei!
Good question. FYI I shared some thoughts when @Kilo Code previously launched in this post. [1]
TL,DR:
You don't need a 4-week plan
You don't need to launch on a Tuesday, Wednesday or Thursday
You don't need to cold outreach people
Above all, my #1 lesson learned:
Keep it simple. Product Hunt is about consistency. Launch, keep launching. It pays off in the long term.
Hope it helps! Keep it up
[1]: How Kilo Code launched [on Product Hunt] (2025)