[Help] Seeking a few casual conversations with folks in fashion ecommerce space
Hey PH folks,
I am building an AI product for fashion ecommerce brands. Still in a very early state, raw and we've a lot to work on.
I am seeking conversations with operators in this space and trying to live a day in their shoes.
This will help me in driving my PLG charter and build something really meaningful and useful by speaking to people on the ground.
By which I mean, I want to speak to the designers, people who click the pictures, people who are in production, people who do merchandising/cataloging, person who does content, someone who uploads things on the website & people who take it to the market... etc
I want to understand the deep operational dynamics of a fashion businesses.
How do they operate
What are the processes they follow
What are the challenges they face in their daily tasks
If they had a "genie in a lamp" what would they wish to get solved magically
Be it optimization of speed, cost or efficiency.
All of this will help me in building something that truly matters to them.
Any help from the community is much appreciated.
If you're somebody who understands these dynamics, please let me know.
If you run a DTC ecommerce business, even great.
If you know someone who operates in this domain, if you can connect me to them (I'll be very grateful)
In return, I will pick one problem, that's most critical to them & solve it using what I'm building.
They'll walk out with a solution and I'll walkout with golden insights.
P.S. For Mods, not sure if this is the right forum to seek this kinda help. If not, please guide me to a right forum. I genuinely need some help here. 🙏
Replies
Love the intent here. One thing you might discover quickly: in fashion, the hardest problems usually aren’t in “AI-able” steps (design, photos, content) — they’re in the messy middle: SKU structure, versioning, handoffs, and keeping catalog, listings, and inventory in sync across channels.
If you want a clean slice to observe, track one product end-to-end: sample → shoot → list → first 50 orders → first returns. That loop reveals most of the real pain.
What’s your current hypothesis — creativity bottleneck or operational chaos?
@gnizdoapp "the hardest problems usually aren’t in “AI-able” steps (design, photos, content) — they’re in the messy middle: SKU structure, versioning, handoffs, and keeping catalog, listings, and inventory in sync across channels."
Exactly what we are trying to solve, for that I am open to speaking to 10-15 operators in fashion to understand how things work in their companies. Pick one problem that they feel is the most critical to them (their day-today task, not the company) and solve it for them using our tool.
What’s your current hypothesis — creativity bottleneck or operational chaos?
Creative bottleneck is something we've already solved. Our tool is able to generate pretty much on-point and on-brand images for any fashion brand. Yes, they are indistinguishable from real photoshoots.
My next goal is to solve the operational chaos.
P.S. the tool is called ShopOS.ai incase someone reading this thread is interested in checking in out.
@haider_ali_khan1 totally agree on the operational chaos part. From what I’ve seen, the real pain isn’t “content creation” anymore – it’s what happens after:
SKU structure, variants, bundles, versioning, and keeping listings + inventory aligned across channels once orders start coming in.
A lot of teams don’t even notice where they’re bleeding until:
– first 50–100 orders
– returns start
– something oversells
– prices drift between platforms
That’s usually where “creative workflow” stops being the bottleneck and operations take over.
When you talk to operators, I’d focus less on “how they create” and more on:
where things break after publishing. That’s where daily stress lives.