Hey everyone!

Yesterday was a wild ride for us. Swytchcode ended up winning #1 Product of the Day on 16th Nov 2025, finishing with exactly 400 votes, something we genuinely didn’t expect.
We went in thinking the top product would land around 250–300 votes (on a Sunday)… but three products crossed 300, and somehow we climbed all the way to the top.

I wanted to share our complete journey, the real behind-the-scenes story, because I know many makers wonder what actually happens before and during a launch.

The last 2 weeks: the real grind

The two weeks leading up to launch were honestly the most intense days we've had since starting Swytchcode.

We spent day and night speaking with makers, upvoting their launches, supporting them, giving feedback, and asking for support in return.

I personally reached out to around 400 people, and 250+ agreed to support us.

Aditya also did his outreach part as well.

But the best part?

While speaking with so many founders, we realized how incredible this community is. Everybody was cooperative, supportive, and genuinely excited to help each other. We ended up getting 1-2 matching leads every single day, simply through conversations. That alone made the journey worth it.

Launch Day – the rollercoaster

Our launch went live at 12:01 AM PST.

1. The heartbreak (12:01–12:05 AM)

I refreshed the page and saw…We weren’t featured.

My heart sank. For a second, I thought, "Okay, maybe we’ll have to take the hard way today." I immediately started messaging people to vote, thinking this is going to be a tough grind.

2. The miracle (12:05 AM)

Five minutes later - boom. We got featured!

Turns out, PH takes a few minutes after launch to mark featured products. Tiny celebration but back to work.

3. The momentum (first 3 hours)

Votes started rolling in. We crossed 100+ votes in under 3 hours. I had no idea where we ranked because I wasn’t checking.

4. Finding out we were #2

Around hour 4, I finally checked: we were in 2nd place.

That gave me the confidence boost I needed. Kept messaging everywhere: LinkedIn, X, Discord, Reddit, Telegram (whatever I could manage).

5. The LinkedIn warning

Then, suddenly… LinkedIn warning:" Your messages may go to spam.”

I had sent ~100 messages, and LinkedIn throttled me. Got disheartened again and took a break.
Then came back an hour later with a new template, and it worked. I kept going.

6. The final push

By night (IST), we were only 10 votes behind the #1 product.

Aditya took over the US timezone and started his reach outs. At around the 12-hour mark, we hit #1, and from that point, we never looked back. As more people saw our messages late in the day, they joined in, and we ended the day strong with 400 votes.

How we found our Hunter (the question everyone asked!)

A surprising number of people asked us: “How did you convince @fmerian to become your hunter? ”

The truth:
It wasn’t me but @aditya_rohit is the one who built that connection.

I’ve asked him to write a post titled "How I Met Your Hunter" for all the curious minds.
(Spoiler: it's coming soon. Feel free to poke him if you’re eager!)

And yes… GitHub suspended our account during launch week. 😡

As if things weren’t chaotic enough, our GitHub account got suspended randomly without any clear reason, right in the middle of launch prep.

Which meant:

• We couldn’t update our website

• None of our apps could be updated

• Everything broke at the worst possible time

So we made a fast decision to move everything to GitLab.
Not ideal, but that’s startup life: unexpected disruptions at the worst moments.

How we got featured (another question everyone kept asking)

We didn’t use any tricks. We simply followed the PH team’s own guidelines:

1. Clean, simple graphics

2. A thoughtful Maker comment

3. A short, friendly intro video

4. Clear, straightforward description

5. Reached out to PH Editorial (we felt we were worth considering for the newsletter)

This official PH post helped us a LOT:
https://www.producthunt.com/p/producthunt/i-write-the-product-hunt-newsletter-here-s-how-to-get-featured-in-it

If you haven’t read it yet, you absolutely should.

Amazing conversations during launch day

We had some super thoughtful and amazing discussions with people. The ideas we exchanged gave us real insights and new ways to think about Swytchcode. Huge respect for all of you.

Investor relations & fundraising (an honest update)

These two weeks were so packed with outreach that I couldn’t work on product tasks at all. I was fully focused on connecting with makers, communities, and groups.

Meanwhile, Aditya took full responsibility on the other side, managing our investor conversations and existing relationships.

Yes, we are looking to raise funds soon. If anyone knows someone we should talk to, we’d be truly grateful for an intro.

Final thoughts

To everyone who supported, voted, commented, shared, or silently rooted for us: thank you.
So many people helped in their own capacity without expecting anything back.
That’s something I’ll never forget.

Product Hunt is hands down the best place to build real connections in tech. Visibility is great, but the conversations, relationships, and feedback are the real treasure.

If anyone is preparing for their launch and has questions, we’re more than happy to share what worked for us.

Onwards to our next launch!