Growth comes from loops, not funnels.
Most products obsess over user acquisition.
More traffic. Better conversion rates.
Turns out, growth often comes from something much simpler.
Moments. Retention. Care.
Let me ask you:
When was the last time you bought a tool after seeing an advert vs when someone told you "you have to try this tool, it's amazing"?
Few products obsess over those moments, over that flow.
The moment someone installs your product.
The moment they decide to pay.
The moment they decide to leave.
That’s what users remember.
How you welcomed them.
How you thanked them.
And how you treated them on the way out.
So this week, we shipped three flow upgrades in Pretty Prompt:
A better onboarding, upgrading, and leaving experience
👉 I wrote a full update and our thinking in a blog post.
No shiny new features.
No growth hacks.
Just more respect for the user journey.
Because users don’t remember funnels.
They remember how your product made them feel.
And when you get those moments right, growth tends to follow.
💬 From your experience, what’s one product that absolutely nailed their onboarding?
Replies
i first met that framework at reforge, it was a great insight for me on how you should shape your product
how's your leaving experience look like?
Pretty Prompt
@ponikarovskii I think it's pretty smooth, we replaced all churn forms for a voice recorder button. We get the feedback as a recording straight on slack, makes it less friction for the user and us.
Shared more about it in this article. Hope it makes sense!
vibecoder.date
Polar.sh
I head about it months ago from a sponsor read on a youtube channel I like.
I was building a b2c app and I was not pleased with lemonsqueezy and their lack of clear guidelines and feedback when reviewing.
So I remembered polar.
Great DX, easy to integrate, only downside was stripe for withdrawing, setting it up that is.
What made me a fan was their customer support answering all my questions, explaining everything well, and being understanding of me being a newcomer. Not once did I feel patronized.
Compare this with lemon squeezy. Their support bot sucked, it quoted the info page and did nothing else, their support team never got back to me until much later and when they did they told me that I had not met the verification criteria. Criteria mind you that was unclear.
it's like they want to avoid new customers.
Polar on the other hand explained in detail when I missed a step, walked me through verifying my checkout was set up correctly, and answered my questions at every turn.
They listen, they are very nice on twitter too.
If your product is SaaS, or software in general, I highly recommend them. They have the whole package, MOR, subscriptions, license keys, etc.
Pretty Prompt
@build_with_aj Love it. Completely agree support is by far one of the biggest levers or disadvantages of companies. It can make superfans (like you shared!) or kill relationships like you mentioned from lemonsqueezy.
So far we're small enough so that all support is done by us (founders). So when a user pays for Pretty Prompt, they don't just get a great product, they get us. A great experience, and everything we can do to help make their experience better.
This really resonates — the products I actually stick with weren’t the ones with the best ads, but the ones that felt human at key moments: helping me understand value quickly, making the decision to pay feel justified, and especially handling the exit with respect. That last moment is so underrated; a calm, thoughtful off-ramp builds more trust than any growth hack and keeps the relationship intact. One product that nailed onboarding for me was Notion early on — not flashy, just guiding you to a quick first win so you felt capable, not overwhelmed. Users don’t remember funnels; they remember how you made them feel when they were uncertain, and that’s where real loyalty and word-of-mouth come from.