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Ashok Nayak

Is it possible to improve "AI SEO" on ChatGPT using Reddit?

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I have seen ChatGPT often cites Reddit when forming responses.

Last month, there was a flood of posts on LinkedIn recommending brands to establish a presence on Reddit for better AI SEO.

That got me wondering:

  • Do all AI models lean on Reddit, or is this more specific to ChatGPT?

  • And does having a brand presence on Reddit actually influence how ChatGPT gives out information?

Anyone who has tried it or knows about this new SEO technique?

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M. Qasim

I think Reddit can help, but not in the direct “AI SEO” way people are talking about.

From what I’ve seen, AI models use Reddit because it has a lot of real discussions and problem-solving threads. If your brand gets mentioned naturally in those conversations, then yes, AI tools may start surfacing your name more often.

But it’s not something you can just hack. Redditors don’t like self promotion and AI doesn’t give extra weight just because you posted. It’s more about community trust and real discussions.

So for me, Reddit is useful, but more as a place to build credibility and conversations rather than a direct ranking strategy.

Ashok Nayak

Yes, @m_qasim67
That's what I thought too. The Reddit moderators are generally very particular about what can be posted (even I haven't yet). Brands can't suddenly come and make Reddit their place for marketing.
Thanks for your response.

Sanskar Yadav
Cal ID

I think Reddit can help with visibility, but “AI SEO” isn’t something you can just game with a few posts. Try to spark real conversations and trust as it matters so much more. Seems like being genuinely helpful in the right spaces beats any shortcuts.

Ashok Nayak
@sanskarix thanks, but my question was slightly different. I wanted to understand how much do LLMs rely on Reddit and how ChatGPT treats the brands who game the system. I am not trying and intending to build my presence on Reddit.
Sanskar Yadav
Cal ID

@ashok_nayak  From what I’ve seen, most LLMs (like ChatGPT) are trained on a wide mix of data, with Reddit being just one piece of the puzzle and not the main source. Genuine, organic mentions on different platforms may show up in results over time, but there’s no simple “hack” for visibility.

If anything, brands that try too hard to game it usually stand out for the wrong reasons.

Not confirmed: An SEO genius in my network told me about Reddit's weightage actually being reduced in citation from yesterday onwards.

Tetiana
MultiDrive

I didn't investigate it in detail, but it’s true that Reddit has high authority in Google, and AI also pulls information from there. I would say there should be a strategy that involves website SEO: articles, influencer reviews, and forums such as Reddit. It also pulls some articles from Quora, but Quora is not as active now, so you don’t really need to invest much in it.

Ashok Nayak
Agreed, @tetiana_hryshmanovska Quora is long gone 😄 On a lighter note, Quora could be one of the reasons why AI hallucination came into existence, iykyk.
Tetiana
MultiDrive

@ashok_nayak That's what I meant :)

SB

Grok has X feed to pull data from, chatgpt wont do that. Hence results from reddit. But yeah having conversational content about your product on these websites like X or reddit will def help llm's crawl that data better.

Ashok Nayak
@sb9 omg, I didn't know Grok prefers X. It seems all models have decided their favourite source of truth! 😅
Ashok Nayak
@sblucres No, no sarcasm. I am sorry if it came out that way. I genuinely didn't know much about preferences of LLM models like Grok where the source of information is X. My apologies...
Sheraz Abdul Hayee

I think all models lean on reddit but recently Chatgpt has stopped being relying too muchb on Reddit. In my recent queries and research on chatgpt regarding my projects i have realized the more specific u are in ur query the less likely its going to take info from the reddit.

Ashok Nayak
@sheraz_abdul_hayee This is a really good information. Thanks for sharing! I will try to keep the prompts very specific going forward.
Nika
minimalist phone: creating folders

Yesterday I read that AI is not using Reddit anymore. I cannot remember whether I saw the post on Twitter or Reddit (I regret not saving it)

Ashok Nayak
@busmark_w_nika Oh! That's a new update I am reading! If that materializes, it could come up as a shock to the ones who were trying to game the AI SEO. Pls share the post if you ever come across it again. I am unable to find it on the web.
Nika
minimalist phone: creating folders

@ashok_nayak I tried to look for that but couldn't find it. If I spot it again, I will let you know.

Andrej Good

Interesting question 👀

I’ve been seeing the same chatter about this whole ai seo reddit thing. From what I get, ChatGPT and other llms were trained on a mix of internet data and reddit is a big chunk just cuz there’s so many q&a type convos there.

But the models don’t crawl reddit live…

they don’t magically know if a brand made an acc yesterday. What actually matters is if ppl are already talking about that brand or topic and those convos get big enough to be seen on google or linked around. Reddit threads tend to spread fast so they kinda get picked up indirectlly.

So yeah, having a genuine presence on reddit prob helps in the long run, but not like some secret hack. More like you’re just joining where the real convos are happening anyway.

Ashok Nayak

That's insightful, @andrejgood

So it's the density of conversations that LLMs probably look for, right?

Jerry Zhang
Xmind

Interesting 🤔 While ChatGPT sometimes references Reddit, it doesn’t mean having a brand presence there will directly boost “AI SEO.” LLMs are trained on a wide mix of data, not just Reddit. Being active on Reddit may help visibility, but there’s little evidence it meaningfully changes how AI models generate responses.

Ashok Nayak
@hacksman, you are right! That's what I believe too. But still I am not sure why companies are spending on creating "Reddit army", so to speak.
Abdul Rehman
Triforce Todos

I’ve also noticed a lot of AI responses pulling examples from Reddit discussions. Would love to hear from folks in SEO if this really moves the needle.

Ashok Nayak
@abod_rehman Yeah, same here. I was also hoping to read what SEO specialists have to say about intentional AI SEO. I am sure they already have significant insights on this topic.
Tulio Sousa

As I know the ChatGPT feeds itself with Reddit too. But most importantly, with Bing search results...

Ashok Nayak

@tuliosousapro 

Does ChatGPT rely on search engines? Bing search results?

Tulio Sousa

@ashok_nayak Yes, sir! Even my little extension is already receiving traffic from ChatGPT....