Diversify to survive in 2026

There's a common piece of advice in the startup world (and in any type of business, actually):

"Focus on one thing and do it perfectly." 

While that is true for product features, we are starting to believe that for business survival in 2026, the opposite is true.

We believe diversification is the secret sauce.

That's mainly because...

• The future is becoming less and less certain. Trends that look solid today might evaporate in six months.

• Tech moves faster than execution. By the time you perfectly tailor a product to a specific complex demand, the technology underneath it (or the AI replacing it) has already changed.

If you bet the house on a single income stream or a single technology, you are vulnerable. So, diversification becomes a sort of insurance.

The goal isn't to work five times harder, but to decouple your time from your income.

Here are some ideas:

• Micro-SaaS & apps: Build specific, low-maintenance tools that solve one evergreen problem well.

• Content platforms: Create resources or communities that grow value organically over time.

• "Productized" services: Offer a service that is so streamlined it requires minimal daily oversight.

We are betting on a portfolio of small wins rather than one massive lottery ticket.

What about you? Is diversification part of your strategy for 2026?