What do we need to prepare before launching on Product Hunt?
Our team is planning to launch a new version of our product on Product Hunt next week, after a period of optimization and improvements. As we get closer to launch day, I realize there’s a lot to prepare, and I’m curious about how other teams usually approach this process.
So far, here’s what we’ve been focusing on:
Most importantly, making sure the product works well and delivers real value
Continuous testing to ensure performance and stability
Designing clean and clear product screenshots
Preparing a summary of what’s been updated, fixed, or optimized
Writing launch content (tagline, description, first comment, etc.)
Maintaining good health and a stable mindset for the launch 😅
Expanding our network and connecting with other makers
I’d love to hear from others who have launched on Product Hunt before:
What does your preparation process usually look like?
Is it complicated?
What do you think is essential to prepare before launch day?
Thanks in advance for sharing your experience 🙌




Replies
Have you tried pre launch and have some uses support you though sign up waitlist? When you launch you can have them come over and secure good ranking on the day.
Murror
@wei_yan4 Thank you your advice Max
minimalist phone: creating folders
Preparing a long list of people who support the launch. 🤓
Murror
@busmark_w_nika Yeh that's it. It will helps us a lot. Thank you, Nika
minimalist phone: creating folders
@monatruong_murror You're welcome :)
I'd add having a short and engaging product demo available on your launch page - this is something we're working on now as we're also preparing to bring CoreSight to Product Hunt soon. I've heard it helps to also have this, as something extra besides the product screenshots.
Good luck with the launch!
Murror
@andreitudor14 Thank you for your advice, Andrei
I would say most important part is your product. Cause even if you have the longest list of people who you can ask for help, it won't work until they feel your product matters
Murror
@ponikarovskii Exactly what you said. It's always the top priority. Thank you Anton
I'm new to PH but a hunter shared this video with me that I thought was helpful in preparing for a launch:
https://content.creatium.com/video/0a49bf05-2fd0-4c73-8880-addb0e6e3509/
Good luck!!
Murror
@candicejarrett Thank you so much Candice