What’s the Hardest Part of Building for Small Businesses?
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Here’s what we’ve learned while building Munch Studio (our “done-for-you” social media tool for small business owners):
They’re busy. No one has time to “learn” a product. If it isn’t usable in 5 minutes, you’ve lost them.
They’re allergic to marketing jargon. Talk to them like humans, not like HubSpot.
They’ll churn if the value isn’t instant. No one’s waiting 3 months to see “ROI.” It has to feel worth it this week.
We’ve tried to design Munch Studio with this reality: zero learning curve, no setup headaches, and obvious value in under 15 minutes.
But I want to hear from other builders:
👉 If you’ve built for SMBs before, what was your biggest challenge? Distribution? Pricing? Trust? Support? Something else entirely?
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