Subconsciously changing the mindset - Why it works and how it found a place in MarketFit?

It's an interesting aspect of psychology.

Try telling someone directly to change a certain habit or adopt a new mindset and in 9 out 10 cases it won't work.

Now, give them a tool that makes life easy for them but subconsciously develops a certain habit -- and they will readily adopt it.

That was a problem I faced with sales teams.

Telling them to:

1) empathize with the customer

2) listen to what they are saying and their pain points

3) look beyond what they are saying and also look at what they need

4) keep it precise, concise

5) be completely focused on solving their problems instead of focusing on selling...that's a by-product.

It didn't work as desired.

With MarketFit, the attempt is to help them do all this without telling them that they are doing it all. For them, it's like

1) getting talking points quickly (and in bite-size)

2) being able to handle objections in real-time without dependencies

3) saving a lot of time

And customers are listening to them more and trusting them.

When the sales teams continue to use MarketFit, they start adopting the problem solving mindset (as one team reported that it was starting to happen in internal discussions too).

That's the power of sub-conscious and that's how we solved this big mindset problem.

And it's really helping us accelerate adoption of MarketFit.

Not sure how we came up with this - but it just happened while experimenting and digging deep into the problem :)