Why we're making AI detection actually fun to use

AI detection is a serious problem because of scams on one side and false accusations on the other. But while building our AI detector, we realized that if people are scared or bored by your tool, they won't use it, especially when there are plenty of other options on the market. And if they don't use it, all that serious tech doesn't matter.

One of the very first decisions for our product was to make it fun and easy to use. We'd already tested different AI detectors, and all of them were very academic, clean, and serious. Not saying that's bad, but we thought, what if AI detection felt less like a security checkpoint and more like having a curious friend look over your shoulder? That's why we created this fun logo, mascot and playful interface. Later on, we though, why not use the flame from the logo and the cat from the main page as a couple of cute AI detectives? They now show up in the interface, our social media and in an animated series (I'll talk about it in the next post). They make the whole topic of AI detection feel like and adventure, not like an interrogation.

Aside from our little heroes, the interface itself also shows visual evidence of AI, inviting you to look closer, notice details, and learn something new about AI detection while checking content, instead of tons of textual explanations. We wanted it to say "hey this part of yuor content looks suspicions, see?"

All of it because we want to solve not only tech problem, but emotional as well. This way we hope people want to check if something's real or AI.

This is Fake's fake love story, you can see the episode on our Instagram

As long as our 🔥 Is & 😼 Fake don't have their own accounts on Product Hunt, we'll be adding their messages to mine—hope you don't mind. They want to speak up:

Meow! We exist because our human team kept saying 'this AI detection interfaces looks like a tax form. So they made us. Now we get to be the face of transparency, and making serious tech friendly is way harder than the ML part tbh🐾

I'd love to discuss what was the story behind your product's appearance, design, logo and mascots (if you have any)?