I built an AI sales system that books meetings while I sleep here’s what I learned

When I started Concrete, I thought growth meant hiring more sales reps.

Wrong....

I learned that scaling sales is about systems, not headcount.

Over the last year, we built APOS an AI-powered outreach machine that:

• Finds 39-point verified leads

• Sends personalized emails, LinkedIn messages, and voice notes

• Books meetings while I’m in the gym or asleep

Here’s what building it taught me as a founder:

1. Personalization wins.

Generic messages kill deals. Real context (recent funding, product launches) opens doors.

2. Speed > Perfection.

I’d rather send 80% “perfect” messages to the right people today than wait weeks for 100%.

3. Data is leverage.

If you know exactly who to contact and when, your competition doesn’t stand a chance.

We’ve helped brands land 35+ new retail stores a month, scale from $23k to $100k+ MRR, and get distribution without paying distributor commissions.

If you’re a founder or in sales and want to see how this works, let’s talk.

What’s the one thing you wish AI could do for your sales process right now?