Siena Wigley

Hey PH community, Founder's Associate at Fruitful here!

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Hey, Iโ€™m Siena ๐ŸŒž

I wanted to introduce myself here as Iโ€™m building with the team at Fruitful! We recently launched our first product on a waitlist - an AI-powered Website Time Machine that helps companies like ElevenLabs stay ahead of their competitors ๐ŸŠ๐Ÿ‹

At Fruitful I mainly work on figuring out our ICPs and growth, keeping our first customers happy, shaping the product, and building a loved brand across product, content and community (making sure we donโ€™t sound like every other AI tool out there).

Before Fruitful, I built Figs Community - a queer dinner party platform that has now grown to 2k+ members - and worked across brand, hiring, client success, and sales at mission-driven startups.

We're launching publicly on PH soon so hopefully more updates coming soon. Always up for chatting about product, people, or how to make useful things - would love to hear about what you're building!

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Elena Mira

Welcome, Siena! Love the scope you are holding across ICPs, growth, and brand. What signal are you using to confirm an ICP is real this month?

Siena Wigley

@elenamiraย Thanks Elena! ๐Ÿ™Œ For me the clearest signal was from one of our first customers Cecilia (Ops Strategist at ElevenLabs) - she went from โ€œcool ideaโ€ to sharing competitor urls, relying on our reports to share competitive insights back with her team in their Friday meetings, and, a big one, paying for Fruitful.


This month Iโ€™m looking for: quick engagement depth, real urgency, and prospects pulling us into questions on integrations/pricing before we go to them.


How do you test ICP fit on your side?

Ozan Turanlฤฑ

Hey Siena!

What you're building at Fruitful sounds really exciting, especially the AI-powered Website Time Machine. Wishing you all the best for the upcoming Product Hunt launch, I'm sure itโ€™s going to get a lot of attention! Keep us updated!

Siena Wigley

@ozan_turanliย Thanks so much, Ozan! Really appreciate the support ๐Ÿ™Œ Iโ€™ll definitely keep you posted on the launch.