Chris Messina

Incredible - Deep Work AI Agents - powered by Agent MAX

Create AI agents that work 24/7, cost 90% less, and don't hallucinate on data—powered by Agent MAX. Automate daily repetitive tasks with the world's most advanced AI agent engine built for autonomous work. Hundreds of integrations. 90% cheaper. Near-zero hallucinations. 100x memory.

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Philip Alm

Hey Product Hunt! 👋 Philip here from Incredible, a small (but dedicated) 11-person team from Sweden.

We've spent the last 4 years obsessed with one problem: why don't AI agents actually work?

... They hallucinate. They forget what they're doing halfway through. They loop forever. They fail silently. Everyone building with AI agents hits these walls eventually.

We hit them 14 times... across 14 different AI products... since 2021...

Each one taught us something about what breaks. Eventually we stopped patching at the product level and started building the foundational layer that handles all of it.

That became Agent MAX.

Introducing: Deep Work AI Agents — powered by Agent MAX

AI agents that can actually run on their own & are purpose built for autonomous tasks. Without breaking.

Here's what Agent MAX solves:

  • Near-zero hallucinations: Function calls use real data, not made-up parameters (maps in data)

  • 100x memory: Deep context compression so agents don't forget the goal mid-task

  • Anti-loop: Stuck detection (no more infinite retries or loops that burn money)

  • Self-healing: Automatic error recovery without restarts + very cheap

  • 90% cheaper: Context engineering + better representations for model to interact with data & actions

What our early users are doing:

  • 📊 Processing entire CRM databases — deduplication, enrichment, updates across thousands of records

  • 📧 Running email workflows that used to take 3 hours/day, now passive

  • 🔄 Syncing complex data across tools without babysitting

  • 📈 Generating reports from live data pulls across multiple systems

There's hundreds of integrations built in. Google Workspace, Notion, Salesforce, Slack, Linear, HubSpot... more coming.

We don't have billions in funding. We're just an 11-person team in Jönköping, Sweden who've been grinding in the basement on this for 4 years.

🚀 Try it: incredible.one

🎁 Product Hunt exclusive: 90% off Pro for 3 months — first 100 users only. Code: PRODUCTHUNT90 (expires Friday 12th)

For developers: Incredible API gives you access to our Agentic AI models, and Agent MAX is in waitlisted early access, will soon be available for all as a research preview. - visit: docs.incredible.one

The entire Incredible team is here today — ask us anything! We'd love to hear your feedback.

Philip, Emil, David, Manas, Anika, Nikola, Fredric, Yesith, Abhinav, Suvi, Krrish

What repetitive work would you want agents to handle? Drop your use case! - we're building starter agents based on what people actually need.

💬 Join our Discord for direct support & ideas: https://discord.com/invite/pNmdkxgBe2

Tack! 🇸🇪

Excited to see what you create! Here's my most recent one:


Emil Wagman

@philip_alm_at_incredible If anyone is interested in the Technology that is behind this product, check out Agent MAX that is coming soon to our API. It allows you to build powerful agents in just a few lines of code. Don't worry about tool-loops, context management, or optimization, we handle all of that for you. You as a developer just dump data, tools, goals, and the agent will make sure it happens. Sign up to our waitlist if you want to get access earlier than everyone else.

Learn more: https://docs.incredible.one/agent-max
Waitlist: https://form.typeform.com/to/TiiMHobk?typeform-source=docs.incredible.one)

Anish Sharma

@philip_alm_at_incredible Hallucinations and Agent forgets the thing are the 2 main problems I encountered on the other platforms. I was just curious to know, how you tackle these problems. Congrats on the launch.

Philip Alm

@anishsharma hey! thanks so much :)

Yeah those two are the big ones. For hallucinations, every output gets validated against your actual data before execution & the model maps in data into function calls = it doesn't produce tokens for it. If the info isn't there in previous data that it picked up, the agent won't make it up. There's lots more info here if you want to read about it: https://docs.incredible.one/agent-max

For the forgetting problem, it's two things. We keep the agent anchored to the original goal throughout, with validation checkpoints along the way. And "Deep Memory" handles the context side, compressing context + different data representation, so the agents can work with 10-100x more data without losing key details.

These were the exact pain points we kept hitting too, we've definitely obsessed over them.

Gabe Moronta

@philip_alm_at_incredible Nice, going to check this out!

Philip Alm

@mogabr let us know what you think would love to hear it! :)

Daniel Agoston
How does Incredible differ from other solutions?
Philip Alm

@danagoston 

Great question!

vs ChatGPT / Claude: They're great for chatting, but they don't really do things. Incredible agents run in the background, connect to 200+ tools, and actually finish tasks without you sitting there. ChatGPT also forgets what it's doing after a few steps. Agent MAX holds 100x more context so it can get through long workflows without breaking.

vs Zapier / Make: Love Zapier but you gotta build everything yourself. Triggers, steps, conditions. (even with their new chat ai versions it's still hard to get it the full distance) With Incredible you just describe what you want and it builds the automation in like 30 seconds. And the agents can actually think and adapt, not just follow a rigid flow.

vs other AI agent platforms: Honestly the big ones are that it doesn't hallucinate (checks actions against real data) and it's about 90% cheaper to run. So you can actually afford to automate the smaller stuff too.

Happy to go deeper on any of these!

PS: Great read here on Agent MAX benefits:

https://docs.incredible.one/agents/agent-max

Daniel Agoston
Philip Alm

@danagoston happy you're enjoying it Daniel! Let me know if you have feedback, would love to hear it :)

Mathias Karlsson

Amazing work by an Incredible team! 👌🏻

Congrats on this milestone. Keep up the great work!

Emil Wagman

@mathiaskarlsson Thank you for the kind words!

M S Sulthan

Agent MAX represents a significant move toward compliance-ready automation, its reductions in hallucination, structured task execution, and enhanced traceability push autonomous agents toward the level of reliability and auditability modern legal and operational frameworks demand.

Emil Wagman

@mssulthan Yes! We're super excited about getting that out into people's hands very soon

Cem Özçelik

great product-great team, congrats

Emil Wagman

@cem_ozcelik That's nice of you to say! A lot of time & energy went it to this launch.

We're trying to keep up with all the outreach we're getting right now

Saul Fleischman

This IS incredible! made my first AI AGent without a hitch. THE most user-friendly expeince I've every seen in an AI Agent tool. (No disclaimer, PH friends; I do not know these people; I'm just genuinely excited about this!)

Philip Alm

@osakasaul love it Saul, soo happy to hear!

Let us know what you end up creating. Entire team would love to hear your feedback :)

Saul Fleischman

@philip_alm_at_incredible Okay, so you need to do something for Play so it knows how deep, how far. One hour of clicking "Play" again and agin, since the auto-play doesn't work, this is annoying. I'll surely be impressed when the thing actually plays, but this is not hard to improve upon, You'll get it.

Philip Alm

@osakasaul thanks for the rapid feedback!

If I understand you correctly, you want to repeatedly run the agent automatically - while you watch what it's doing? Please let me know if I'm mistaken. :)

If you want the Agent to run repeatedly in the background, click the "Add Trigger" button, and set it on a schedule.

However, this won't let you see it working Live, as this will schedule it to run in the background.

We will actively have a look at how we can improve this user experience, to clarify the intent, and possibly manual testing on repeat!

Saul Fleischman

@philip_alm_at_incredible free, would help you get new users getting fast satisfaction - for when things stuff up

Shubham Pratap Singh

Congratulations on the launch 🎉 🎉

Philip Alm

@shubham_pratap thanks a ton Shubham :) Entire team has been heads down working on this for soo soo long. Exciting times. Appreciate the support!

Did you try creating an Agent yet?

Mikita Gera

support from your follower on LinkedIn!

Philip Alm

@gera7799 haha awesome Mikitia, appreciate it a ton! Hope you enjoy the product. Let us know your feedback!

Van de Vouchy
Hey Philip, congrats on the launch! 14 different AI products and eventually deciding to stop patching and build the foundation instead that’s a journey. Was there a specific product (or failure) in that lineup that finally made it click?
Philip Alm

@vouchy yeaaaah it's a long story.

This is the main problem we're trying to solve:

(1) Given any task or workflow,
(2) With any amount of steps,
(3) Written by any person in any format and in any language,
(4) Across any API integration(s),
(5) With any mix and amount of structured and unstructured data...

Our models need to:
(1) Understand what the user wants the outcome to be
(2) Know what level of quality is actually satisfactory
(3) One-shot the entire workflow that creates that outcome

While also:
(1) Costing less than the value the outcome creates
(2) Not taking forever
(3) Not hallucinating
(4) Being able to do it again. And again. And again.

At one point we had a workflow builder powered by our models. We came to a point where it could 1-shot the workflows - so ended up wrapping that into what we're showing now!

Mausam Limbani

Many congratulations on the launch @philip_alm_at_incredible and the entire @Incredible team!

Impressive approach. Most agent tools avoid the core reliability problems but Agent MAX seems to tackle them head on. One question. How does Agent MAX handle inconsistent or partial API responses during long runs.

Looking forward to trying it.

Philip Alm

@mausam_limbani thank you Mausam! Looking forward to hearing your feedback :)

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