Be honest, how long does it ACTUALLY take your team to ship a landing page?
by•
I keep hearing wildly different answers from teams at different stages. Some say a day. Others say two weeks because design, copy, approvals, and dev cycles stack up. I am trying to understand the real bottlenecks teams face when shipping something as simple as a landing page. Curious to hear how things actually work inside your team.
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Honestly, it really depends on the team and how tight the process is. For us, a simple landing page can go live in a couple of days if copy, design, and approvals are ready, but usually it stretches to a week once you factor in revisions, QA, and stakeholder feedback. Biggest bottlenecks tend to be waiting on approvals and final copy once those are sorted, development is usually quick.
Serand
Our fastest was 24hours but that was a unicorn situation with everything prepared Normally it's a 3–7 da process because we iterate a lot on copy and positioning A great landing page is basically messaging + trust so we spend time getting that right.
Hexus
@anthony_adams_ yeah 24 hours sounds like an outlier, but 3–7 days seems reasonable given the iteration you mentioned on copy and positioning.
People really underestimate landing pages. Yeah, from a dev POV it’s light work — you can spin one up in a day or two if the design + copy were magically perfect on day one. But shipping it? Totally different game.
A landing page is basically the storefront of the whole product. It’s branding, trust, vibes, conversion — all the stuff that actually moves the needle. That’s where the real slowdown happens. Marketing wants the messaging tight, design wants the visuals perfect, product wants the story consistent, and everyone wants the numbers to go up.
One of my recent projects literally took a month to get a “simple” landing page live, not because the build was hard, but because every team needed to feel confident about what we were putting out there. A/B tests, copy rewrites, performance passes, micro-animations, hero variations… all of it stacks fast.
So yeah — coding it is easy. Shipping it is a whole team sport.
Hexus
@wisurge Really well said! A month? That is crazy though
@wisurgeHi, your insights are really inspiring! I'd like to ask: How many people on your team worked on the landing page together?
TinyCommand
Love this question, Sakshi.
For us, the landing page itself isn’t the slow part, it’s aligning on the story. Once the narrative and positioning are clear, shipping takes a day or two. When they’re not, it drags.
So the real bottleneck is usually clarity, not design or dev.