What role does color play in branding and social media graphics?

I agree with you! Color is basically a brands identity. You can associate certain colors with certain brands.

I also agree with what you said. Color can make your brand stand out and be memorized easier. If you do a good job everyone will associate certain color with your product/tool/company.

A very important one. Colors and shapes are basically the first thing that catch the eye. Making them noticeable and memorable is must, in my opinion.

Color definitely gives a sense of association with a brand. In 2023, it's hard to make people read your brand's motto, vision, or even a simple tagline - Colors put a statement to your brand instantly!

I agree with you!

When you choose a color consider the purpose and format of your content, such as whether it is informative, persuasive, entertaining, or educational, and whether it is an image, video, text, or infographic. For example, using bright or contrasting colors can help you grab attention and create a sense of urgency or excitement, while using muted or harmonious colors can help you create a sense of calmness or professionalism

Thing to follow the consistency in the visuals.

In my view, color is a vital aspect, and it involves a strong connection between the brand and its founder. Let me give you an example: I'm a lively person who enjoys juices and is drawn to vibrant colors like orange, yellow, green, and sometimes blue. On the other hand, I'm not a fan of black and grey colors. So, it's important for my brand, logo, pitch decks, and everything related to it to use bright colors. This way, I'll be in sync with my brand, and it will help me appear self-assured and passionate about my brand during presentations, sales, and fundraising efforts.

Sometimes colors can be crucial when we talk about brand recognition:) remember Cola, Starbucks or Tiffany&co

couldn't agree more, color creates brand identity and evokes feelings, influences decisions, and impacts how people perceive and engage with your product