Cem Özçelik

Tips for post-launch momentum?

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Hey folks,

We’ve just launched on Product Hunt, it’s been an exciting day!

I'm curious: what are your best tips for keeping the hype alive after the launch day?

Also, any advice on how to better gather and act on feedback from the PH community?

Would love to hear your thoughts or any strategies that worked for you.

Thanks in advance! 🙌

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Nika
  • I usually spotted personalised DMs to supporters.

  • Some people released PR (when the launch was successful) – but they also tied it with next steps to announce something – probably was a part of the strategy.

  • Social media posts.

  • Announcing in the newsletter.

  • Reflecting the campaign in PH forums (learnings, tips & hacks, what worked – approach).

  • Showing in podcasts and talking about the experience (just one part of the interview – the interview was more complex).

  • Following up with the launch on other platforms and highlighting the previous success on Product Hunt.

Basically, with each event, you’re creating content and extending the conversation around the occasion over a longer period of time.

P.S.: Things related to the Product Hunt topics are good to list in the p/producthunt forum so it is listed under the right category.

Cem Özçelik

@busmark_w_nika 

Thanks so much, Nika! I really appreciate you taking the time to share all these tips. I’ll definitely take them into account.

Also, thanks for the heads-up about the forum categories. I wasn’t able to change the topic after editing, but I’ll be more careful about that in future posts. 🙏

Nika

@cem_ozcelik You are welcome :) I also sometimes forget about the category :D

Congxing Cai

Talk to the users you get from this launch and improve based on their feedbacks. That's a typical next step I have seen.

Cem Özçelik

@congxing Thanks a lot, Congxing! Really appreciate the advice 🙏

Harry Zhang

Hey Cem, found this after 6 months, any learnings now?