Dru Riley

I'm Dru Riley, I've spent 3,000+ hours researching markets and published 70+ reports. AMA 👇

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Hey! Dru here. Founder of Trends.vc. We help entrepreneurs discover new markets and ideas. In February 2017, with $250,000 in savings and no plan other than taking a mini-retirement, I quit my job as a big-data engineer. I spent the next three years traveling and learning, practicing Jiu-Jitsu, doing improv, and building products on the side. On February 10th, 2020 I posted the first-ever Trends Report, focusing on Problem, Players, Predictions, Opportunities, Haters, Solutions, and Key Lessons.Since then Trends.vc reached 48,000+ subscribers and 1,000+ Trends Pro Members. Happy to answer any questions on topics we've covered or the journey so far. AMA!
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Artem
How did you grow your newsletter? What were some insights when it comes to growth?
Dru Riley
@artyomkarapetov The main strategy is/was threads on Twitter. TLDR: Turning reports into Twitter threads and tagging companies and people mentioned. Twitter still works but our main growth strategy is hard to attribute. It's word of mouth.
Artem
@dru_riley Awesome, thanks @dru_riley ! Best of luck, love your newsletter.
Tyler Speegle
What growth method helped you the most to go from a few paid members to +1K? We just launched LearnStash.com and had our first 13 members sign up. Now, I’m looking up a big trying to decide the best way for us to climb it well :)
Dru Riley
@tyler_speegle Similar to our answer to @artyomkarapetov. Our main growth method was Twitter threads. If you're interested in the community side of things. You can check out this thread specific to the question of getting to 1k+ paid members: https://twitter.com/DruRly/statu...
Ali Inay
For the trends you're presenting what's more important: being the first one to talk about it or the analysis you do?
Dru Riley
@ali_inay1 Most requests that we get for topics are things that have been covered 1,000 times by others. They want our perspective on topics. With the exception of NFTs, DAOs, Social Tokens, most things we've covered have been covered a lot by others. We bring a no-fluff, high-signal POV to topics. Hopefully 🙂
I don't have a question. Just to say, I started subscribing to the free offer, and enjoy reading some of the stuff that lands in my inbox. I've recommended you to our companies (https://techcelerate.ventures/me...). Keep up the good work Dru.
Dru Riley
@manojranaweera Thanks Manoj 🙌 Appreciate the support and recommendation
@dru_riley not sure yet, but perhaps we could do something later with https://skilledup.life - don't know what it might be yet We started with 1. Helping startup with volunteers 2. Now experimenting with building teams 3. Might take few years - but build startups
Dru Riley
@manojranaweera Are you interested in a community, newsletter or both for SkilledUp?
Josh Garofalo
What's your workflow and timeline like from "This trend looks interesting" to newsletter hitting the inbox? (I wouldn't expect you to share every nitty gritty detail — just the major steps. Cheers.
Dru Riley
@swaycopy The timeline between ideation and the newsletter hitting your inbox can be anywhere from 2 weeks to 2 years. Before the first report went out, I had a list of 50+ topics. Still working through some of these. While some topics, like DeFi, jumped the line as soon as someone (@aadilrazvi in this case) suggested it. The major steps? The process has evolved a lot. Here's the latest version: - Post to our "Next Up" channel in the Trends Pro Community - Post a question to Twitter - Schedule report reviews (conversations with domain experts) - Research the topic (books, podcasts, essays, videos, etc) - Make a first draft - Go through the draft via scheduled report reviews - Revise the draft based on those conversations - Record the audio report for Trends Pro Members - Make a final draft - Generate the NFT for the report - Send the report to Trends Pro Members - Send the free version of the report to free subscribers Hope this helps!
Björn
What have you learned about yourself during this time? What advice would you give your younger self?
Dru Riley
@bjorn_gustavson What have you learned about yourself during this time? - I can solve almost any problem but shouldn't try. I learned to let some fires burn. - I care more about freedom than status. What advice would you give your younger self? - Do more comfort challenges. Things that make you nervous and/or uncomfortable and may fail but have asymmetric upsides. You'll win or learn.
Ivan Zografski
How do you envision trends.vc going into the web3 future? How will it look? NFT, DAO?
Artem
@ivan_zografski Good question
Dru Riley
@ivan_zografski Perhaps both. We launched an NFT collection a few weeks ago: https://opensea.io/collection/me... The owner of each NFT becomes a Lifetime Trends Pro Member. Vajresh (SuperLayer Labs) collected our first NFT. I'm 30-50% sure we'll become a DAO. Implementation details are pending. Currently prioritizing other efforts. I just shared our current priorities in a quarterly update to email subscribers.
Paul Gosnell
What motivated you to post that first report? Did you have a plan or were you testing the water?
Dru Riley
@paulgosnell I had the idea for a few months before the first report went out. I brought it up in a mastermind group organized by @thisiskp_. @edmundamoye was excited enough about it that I decided to give it a try. In terms of a plan, the only plan was to continue doing it. At the time, I didn't know how it would make money. But it felt like something I could do forever. The other things I tried, had "obvious" routes to monetization but were hard to stick with. This was the inspiration for this tweet: https://twitter.com/trends_vc/st... If you want more info on the journey. Courtland (@csallen) and I talked about this in an Indie Hackers episode: https://www.indiehackers.com/pod...
Sharath Kuruganty
Dru, thanks for doing this AMA! As someone who knows you before and after Trends, I'm curious to know how much impact the Trends community made on you?
Dru Riley
@5harath It's hard to overstate the impact. We just crossed 350 daily standups. I've joined each one and been transformed by the people I've met (online and in-person), the need to lead by example and every so often, have tough conversations. Community-building has been more challenging (and rewarding) than writing the reports.
Wilhelm Rahn
Ever thought about building a "Trends prediction" engine?
Dru Riley
@wilhelmr 👋 Hey Wilhelm. At the risk of answering a question with a question: Would a Trends Prediction Engine solve a problem for you? How are you solving it now?
Wilhelm Rahn
@dru_riley Good Q! My take is that, as much as I get value from your trend treports, they are of use at the time of publishing. From a market-analysis standpoint it'd come in handy to have something ad-hoc. From an startup investment scout perspective, even more. But in reality, the phrase "I'll know it when I see it" comes to mind. It could be life changing, or not.
Dru Riley
@wilhelmr Thanks for clarifying that! "From an startup investment scout perspective, even more." This makes sense for investment scouts. Someone mentioned the same target market in a mastermind earlier today. To highlight who Trends.vc is for, we'll improve our storytelling and share the vision more widely. We're geared towards entrepreneurs rather than investors. Investors are leveraging reports but we don't optimize for them.
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