A new high watermark: over 600 products submitted to Product Hunt for today's leaderboard
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As a measure of the impact of vibe coding and the need to focus on positioning, narrative, and marketing and distribution, I noticed that that 610 products were submitted to the Product Hunt leaderboard today, but only 16 were featured — which is less than 3%.
The previous high was just over 500 products in December.
The competition is intensifying folks and it's more important than ever to clearly articulate your ICP, value prop, unique positioning in the marketplace, your core loop and the maker quest you're on!
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Meet-Ting
Why do you think there are so few?
Wowza. Not the video platform... the emotional state.
@chrismessina can you DM me on LinkedIn about an interview on this (https://www.linkedin.com/in/mattgarrepy/)? I have some stories forthcoming on www.cmscritic.com about the vibe coding explosion. Great points on where apps need to focus as the friction erodes.
Kalendar.work
GitScrum
Yeah – 'impact of vibe code' I don't know if that's good or bad
Fluent
Well said Chris! I'm still building way more than grinding these things. I just can't stop... Technology obviously drives me more than "boring" marketing.
Wild numbers. And fun that you spotted this together in our session today 🙂
It is unbelievably awsome to see so many entrepreneurships rising! But, at the same time - feeling a bit anxious, it is going to be tough to stand out for newbies like me.. 😊
@chrismessina what do you think is the most important factor for a launch to be featured?
I’ve launched twice — once featured and once not. My next attempt is this Friday, so I’m curious to see how it goes.
Raycast
@ponikarovskii ..."the most important factor"?
There really isn't just one.
@gabe provided helpful guidance here, and the featuring guidelines are also worth studying.
There is a kind of sweet spot between solving a specific problem that's easy to explain and that meets a specific user base's needs and fits into their context. Beyond that, being regularly active on other Product Hunt launches so that you have a positive reputation here helps too...!
In addition, it's useful to know what your goals are for your launch, and to organize your materials to pursue that goal. The less specific and clear you are, the less what you offer will resonate and cut through the noise.
What are your launches?
@chrismessina You're right, the featuring guidelines felt a bit open to interpretation, but @gabe's post? That's the concrete breakdown I needed.
I've spent the last 2 years building Lovon. Our first iteration (launched in '24) helped couples work through trust issues, jealousy, and intimacy using psychological tests, quizzes, and mini-games.
Last summer, we had a realization: people have incredibly varied relationship problems, but the tests were delivering too little real value.
So we pivoted to a voice AI therapist. Built out a clinical advisory board, developed our core technology, and created Anna Marshall - our first AI therapist personality.
We raised $850k pre-seed and the traction's been validating: in January alone, users logged 1,000 hours of therapy conversations. The feedback's been phenomenal.
That's the signal that told us we're finally delivering serious value - hence this launch to share it with the PH community and get quality feedback.
I saw a similar product launch Wednesday, but our angle's different - we're focused on creating human-like interactions. We've got voice-to-voice live now, but the long-term vision is full video-to-video AI therapy.
Question for you: what's your take on multiple launches for one product? Is that a solid practice here when a product evolves significantly?