I know there will be more than 3 but what are the most important ones for you? Bonus point if you tell me what kind of product are you working on too :)
Taking a Top down approach, Rule of 40 works for startups at any phase.
Metrics to track for
Growth: Conversions, LTV, Churn etc.
Profit: product opex (important for SaaS), Customer Acquisition, Support etc.
Our product: Cloud management Saas platform
My product is a stock market research iOS app called Company 360: Research data to invest in quality undervalued companies.
Metrics:
1. Customer retention.
2. Downloads and active users.
3. Sales (conversion to subscriptions rate).
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We are financial reporting SaaS for startups. It allows to track financial metrics 10X faster (real-time) and SAVE 3-5X money on the financial officers replacing them.
Thefinanz.com
I think the most important thing to measure is the health of a product. Retention and LTV are very good candidates to help you do that.
Growth metrics are little different. They include revenue, number of downloads etc. But one should keep in mind that they're not necessarily indicative of a product's health..
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We are a HaaS startup, and for us our most important metrics are 1) sales 2) churn 3) newsletter signups. We make a small hardware device that blocks ads and keeps your network private; a replacement to your VPN. Check us out, we just launched today! FortressOne
Conversions, Monthly Active Users, Daily Active Users!
Product: Makeena incentivizes consumers with cash and rewards for buying better while providing natural products brands with the insights and data they need to grow.
We help people get featured on podcast interviews. We have both sides on the platform including podcasters and guests so network effect is incredibly important for us. We find the following to be most important to sustained growth.
Key Metrics:
Retention - how to get them to come back often
Net Promoter Score (NPS) - are they likely to refer us to others
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The only right answer to this question is - It depends.
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@viveksrn Yeah I know :) But still interesting to see what others track most depending on their type of product/industry.
Replies
RetentionX
RetentionX
QueryPal
Flowlu
Postiz
Company 360
Privacy Hunt
Makeena
Poddit