folk assistants proactively take action from your CRM.
They research companies, send outreach emails, recap ongoing deals, and identify who to follow up with.
Hi Product Hunt Community,
Simo here, the founder & CEO of folk CRM.
When we started folk, we were frustrated by how manual and clunky CRMs felt. Legacy tools require you to do all the work: heavy set up, manually updating every record, painful maintenance.
CRMs are static and dumb, waiting for users to update them.
We wanted something different.
A CRM that feels simple and beautifully designed.
Connected to your world & capturing the context behind every relationship.
And using this context to automate the repetitive work.
A CRM that feels proactive.
A CRM that works *for* you. Like having a team of assistants.
With folk assistants, you have a team working for you in the background
- The Research assistant enriches new companies added to the system, and drafts a tailored research note with data from Perplexity.
- The Workflow assistant takes action when certain triggers happens, like sending an email, customizing it with the data that lives in your CRM.
- The Recap assistant shares a brief on every person, company or deal, summarizing notes and interactions so you can get up to speed on any relationship.
- The Follow-up assistants scans all your emails & WhatsApp. Identifies people you need to follow-up with. Drafts follow-up messages for you, in your tone.
Assistants follow you through the full relationship lifecycle, from initial research, personalized outreach, getting up to speed and following up timely.
Your folk CRM is proactively doing work for you, so you can focus on relationships.
Excited to release this to 4000 client businesses, hear what you think, and as always eager to get your thoughts and feedback!
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@simolemhandez Congrats on the launch, whats the potential of assigning agents to unblocking deal flow?
@zolani_matebese I can feel you on the potential (gigantic!). We’re designing folk to be the place where humans and assistants sell together.
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@simolemhandez Proactive CRMs only work when context stays fresh and assistants don’t drift as relationships evolve. We’ve seen how hard that is once multiple agents operate in the background—something we think about a lot while building GTWY.
Been following Folk’s journey for a few years now, and this launch is a big step forward. Love the direction the product is taking, congrats to the team and good luck with the launch! 🚀🔥
At folk, we believe the way we work is fundamentally shifting. We used to measure productivity by the amount of tasks a human could complete.
With AI, those limits are being pushed. As an engineer, I can do many more things than I used to: code better, debug faster, brainstorm/research deeper. This is all made possible with tools like Claude Code, Cursor and of course our favourite ChatGPT.
What we see happening in engineering, we bring to the CRM world. Our goal is to provide you with a team of assistants; they do the work you would love to delegate: researching and enriching companies, sending outreach, identifying follow-ups, generating recaps of ongoing deals, and much more.
The best part is that this fits naturally into the existing folk experience. We don’t believe AI should be an afterthought—a chatbot artificially layered on top of your product. It should be deeply embedded, ready to use yet customisable.
And because the preliminary work has already been taken care of, you can work smarter and be more focused on what truly matters !
We’re excited to bring this shift to the world of CRM and look forward to hearing your thoughts.
Congrats on the launch 👍 nice app. Automation is the future. However in the planned features that are labeled coming soon, I believe you could hint the users what features are coming. Not totally revealing the feature, just a hint.
Just upvoted
@shreya_chaurasia19 Thank you for your question 🙂 folk automatically captures rich context from past interactions across email, LinkedIn, calendar, and WhatsApp, along with your own notes — including call transcripts. We then use this context to identify meaningful signals and decide which ones are actionable, so we surface the most relevant suggestions rather than just storing information.
Most CRMs are shipping copilots that can summarize or answer questions—what are the concrete tasks folk Assistants can reliably do end-to-end (e.g., detect follow-ups, enrich, draft, trigger workflows) that others typically fail at, and what would make a team switch rather than just add another AI layer on top of their existing CRM?
Teams switch to folk because AI isn’t an extra layer on top of their CRM — it’s embedded into how relationships and workflows actually run. Instead of managing tools and prompts, the system actively does the work for you 🙌🏼
Replies
folk
@simolemhandez Congrats on the launch, whats the potential of assigning agents to unblocking deal flow?
folk
@zolani_matebese I can feel you on the potential (gigantic!). We’re designing folk to be the place where humans and assistants sell together.
@simolemhandez Proactive CRMs only work when context stays fresh and assistants don’t drift as relationships evolve.
We’ve seen how hard that is once multiple agents operate in the background—something we think about a lot while building GTWY.
Claap
Been following Folk’s journey for a few years now, and this launch is a big step forward. Love the direction the product is taking, congrats to the team and good luck with the launch! 🚀🔥
folk
@seantiffonnet thank for the words, much appreciated!
folk
Hey Product Hunt,
I’m Jean-Yves, CTO and cofounder.
At folk, we believe the way we work is fundamentally shifting. We used to measure productivity by the amount of tasks a human could complete.
With AI, those limits are being pushed. As an engineer, I can do many more things than I used to: code better, debug faster, brainstorm/research deeper. This is all made possible with tools like Claude Code, Cursor and of course our favourite ChatGPT.
What we see happening in engineering, we bring to the CRM world. Our goal is to provide you with a team of assistants; they do the work you would love to delegate: researching and enriching companies, sending outreach, identifying follow-ups, generating recaps of ongoing deals, and much more.
The best part is that this fits naturally into the existing folk experience. We don’t believe AI should be an afterthought—a chatbot artificially layered on top of your product. It should be deeply embedded, ready to use yet customisable.
And because the preliminary work has already been taken care of, you can work smarter and be more focused on what truly matters !
We’re excited to bring this shift to the world of CRM and look forward to hearing your thoughts.
Well
Amazing work! Congrats @simolemhandez , @tiboel and the whole Fold team 👏
folk
@tiboel @adrienvdb thanks for the support!
AdInboxMe
Love it! Congrats guys!!
folk
@tombenattar thanks ❤️🔥
Mention ✪ Insights Center
I'm addicted to your agents !
folk
@mvaxelaire wouhouuu ❤️🔥
folk
@zahran_dabbagh thank you Zahran. Indeed, that could be a great option (because we've a lot to come haha!)
Blocks
Congrats on the relentless innovation and problem solving !
folk
@vicgrss thanks for the support! ❤️🔥
Capturing context automatically instead of relying on manual updates feels like the right shift for CRMs.
Curious how folk decides what context is important enough to act on versus just store?
folk
@shreya_chaurasia19 Thank you for your question 🙂
folk automatically captures rich context from past interactions across email, LinkedIn, calendar, and WhatsApp, along with your own notes — including call transcripts. We then use this context to identify meaningful signals and decide which ones are actionable, so we surface the most relevant suggestions rather than just storing information.
Product Hunt
folk
@curiouskitty Great question. Most CRMs add AI as a copilot that summarizes or answers questions, but still relies on the user to take action.
folk Assistants are designed to work end-to-end. They can:
Detect when a follow-up is needed based on real interaction signals
Enrich contacts automatically before meetings
Draft personalized messages using full relationship context (emails, WhatsApp, notes)
Trigger workflows (send emails, create reminders, update pipeline stages) without manual steps
Teams switch to folk because AI isn’t an extra layer on top of their CRM — it’s embedded into how relationships and workflows actually run. Instead of managing tools and prompts, the system actively does the work for you 🙌🏼