Ben Lang

Cracked.ai - Scale Your Product with AI Influencers

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Cracked AI lets you launch AI influencer agents that comment, post, and reply across social media like real creators. Build agents with custom personalities, automate engagement at scale, and grow your audience with no technical skills required. Each action is optimized for reach, conversions, or follower growth. Whether you are a brand, agency, or creator, Cracked AI helps you scale influence through always on digital agents that never stop working.

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Paul Tseluyko

Is the guy on the video real or it's complete AI?? Very good video and I thought it's even way more professional then I expected to see on PH 😅

Will Deane

@pasha_tseluyko Thank you! Which video? I think you might be talking about me 😅 and yes I am real haha. We really appreciate the support, definitely give the free trial a go and let us know what you think.

Dan Sutera

@pasha_tseluyko Haha, Will is, in fact, not an AI. :) But we do have pretty compelling avatars in the app tbh.

Eric Ukeje
@pasha_tseluyko lol thought i was the only one thinking it
Nika

I am pretty curious how this thing with AI influencers will play out. A few days ago, I read a Reddit thread where people were asking and answering how they feel about AI videos from companies and many labelled it as "cheap." Maybe we need time to use to it.

Dan Sutera

@busmark_w_nika Hey Nika, yeah we feel the same way.

One point of clarification is that the main way we make videos is the user uploads a NON-AI video that's been working for them, then we use AI to make minor tweaks in the hook and other places. So we make dozens of variations of a regular UGC vid to post.

(We also can do AI vids from scratch, but these still aren't "there" yet compared to human made.)

Will Deane

Hey everyone! I’m Will, co-founder of Cracked 👋

Over the last decade we’ve watched marketing get more fragmented, more expensive, and harder for brands to scale. Companies were forced to stitch together tools for content, posting, community, landing pages, influencers, analytics… and none of them talked to each other.

We built Cracked because we believe the future of marketing isn’t another tool…it’s an agentic system.

Instead of a single model trying to do everything, Cracked is powered by 5 specialized AI agents that work together across the entire funnel:

1) Viral Video Agent → creates daily trend-optimized videos
2) Social Posting Agent → posts across your accounts + our AI influencer network
3) Conversation Agent → engages, comments, and converts in DMs
4) Landing Page Agent → builds & tests pages automatically
5) Reporting + Intelligence Agent → analyzes performance and improves every agent daily

Together, they operate a fully autonomous growth loop:
create → distribute → engage → convert → optimize.

We’ve been quietly testing this with 2,300+ brands this year.
The results have been wild — millions of views, predictable daily reach, and workflows that feel like having a full marketing team running in the background.
We’d love your feedback, questions, ideas, or even your skepticism.

I’ll be here all day answering every comment.
Thanks for checking us out ❤️

— Will

PS. We've joined forces with Vireel & now are relaunching as Cracked! :)

Dan Sutera

@wdeane After launching Vireel we decided to join forces with Cracked and their army of 10,000+ AI influencers. From there, things have been crazy!! If you were a fan of vireel, you're gonna love the new Cracked.ai...

Chilarai M

Woo, this is wonderful. A time saver for social media engagement.
Congrats on the launch!

Aleksandar Blazhev

@chilarai Thank you Chilarai!

A massive opportunity to grow on social media.

Nikita Savchenko

Super useful, would be keen to try for my next project. Should I plug in my own social accounts, or your service agents handle account creation/warmup/branding/etc on its own?

Dan Sutera
@nikitaeverywhere absolutely! Right now we exclusively use warmed up agents / influencers to post for you (you get dedicated accounts). In the future we will also re-add the ability to use your own accounts in advanced mode but that was too much trouble for most users
Kate Ramakaieva
🤩 congrats! can we input not the website but page in social network? how well is it integrated?
Dan Sutera

@kate_ramakaieva Hey Kate, right now there are 2 ways to create videos:

1) The main way is you can choose a top performing post from you socials and we can make AI variations of that. (This performs the best). Next week we'll also be adding a feature that scans your socials for top posts.

2) Creating vids from scratch from the website.

So we're on the same wavelength about leveraging your socials!

Cheers,
Dan

Chris Messina
Would love to see some stats on real world metrics and outcomes (e.g. sales conversions or % share of voice increases).
Will Deane

@chrismessina Hey Chris totally fair ask, and we want that too. We’re still early, so it’s a bit soon to publish long-term case studies on conversions/share-of-voice, but we are tracking leading indicators closely.

So far we’re seeing strong early signals like consistent content output and meaningful top-of-funnel lift for teams using it (views, engagement, speed-to-publish). As we get a few more cohorts through 30–60+ days, we’ll share a proper outcomes write-up with hard numbers.

If you’re open to it, I’d love to loop you into the first set of case studies when they’re ready and happy to chat about what specific metrics you’d most want to see.

Chris Messina

@wdeane understood — claiming "instant virality" is a pretty strong claim without numbers, so it'd be great to see you post a case study to the Cracked forum here when you've got some results! 😊

Will Deane

@chrismessina Hey Chris, you’re totally right. I think we should reframe that. For what it’s worth, given the amount of content we produce at scale, our understanding of what goes viral, and the feedback loop from videos that do get reach, we’ve built a strong internal algorithm to make sure every video has the best shot at going viral.

We know what hooks work today...camera angles, tone, pitch, emotion, and a bunch of other factors that drive performance. We’re constantly diagnosing what works and feeding those learnings back into our prompting system to create the best possible videos for our customers. But I agree with you: we should be clear that nothing is 100%

Sanjay Godara

@wdeane, big congrats on the launch. Cracked really stands out. A few days ago, I was talking with a founder friend about how cluttered marketing has become and how teams keep stitching tools together. What you built feels exactly like the gap we were discussing.

PH launch traffic can get a little chaotic, so I’ve been using a small link and attribution tool I’m building, "Slaash" for my own launches to understand where users come from. If you ever want to take a look today, happy to share it.

Wishing you a great launch. Excited for Cracked. 🚀

Will Deane

@sanjaygodara Thank you so much Sanjay. I really appreciate the support. Would love to sync and take a look once we get past this hectic day 🚀

Aleksandar Blazhev

Vireel is now part of Cracked.

What could be better than that? Cracked and Vireel joined forces to make it faster and easier than ever to scale your social media game.

Cruise Chen

Very painful to find right influencer and manage the whole process end to end for content marketing of AI products... Excited to see Cracked AI go crack it!

Will Deane

@cruise_chen Its so hard to find the right influencers that actual have the right reach and can represent your brand or company right. I believe we Cracked the code on this problem though :)

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