I built Geekflare from 0 to 6M monthly visitors. Ask me anything.
by•
Hello everyone!
I'm Chandan, founder of Geekflare, a leading business & tech publishing platform. More recently, I'm building Geekflare AI.
I started Geekflare in 2015 and, before the HCU update, we reached 6 million monthly visits. What began as a hobby project grew into a team of 30 full-timers and around 25 freelancers at our peak. The journey has been challenging, fun, and addictive!
I'm here to answer any questions you have about content business and monetization, affiliate marketing, scaling teams or anything around starting or growing an online business.
Thanks,
Chandan
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Replies
Product Hunt
Nice! The elephant in the room is: how is this going to change?
Content is obviously moving rapidly towards AI-generation, which is fine if you're a content creator who wants to increase their output and pretty bad if you're a content consumer who is looking for high quality content.
Geekflare
Thanks@andrew_g_stewart I think I should change that now to "Geekflare articles are written by humans for everyone." :)
I agree on AI content quality. It is good for cheap, low-quality content, but when it comes to buying guides, comparisons, detailed breakdown, AI is yet to catch up. Nothing beats writing from experience.
We don't intend to use AI anytime soon on Geekflare.
Product Hunt
@chandankumar
Hah! That isn't the angle I was thinking about at all, but it is very true.
Product Hunt
What is/was your key channel driving traffic and how did that change with the latest Google updates? What was your workflow to identify and create content to drive traffic?
Geekflare
@steveb hello!
Organic/Google was the key traffic channel. It is still Google for us but we can see good percentage for Bing, DuckDuckGo and ChatGPT. The trend has changed for sure.
We follow number of techniques to identify the demands - density of topics coverage in Business Tech, trending topics, unanswered or poorly written forums, outdated content, filling the gaps in covered topics, keyword research tools like Ahrefs (it is less relevant now), question research tools like QuestionDB (our tool), etc.
There is no single platform to do all these so it is pretty much manual research and it's not boring 😀.
Cal ID
I'm building a free scheduling tool. What KRAs did you focus on the most to get sign-ups, as it's a little hard to go all-in for performance marketing for a free tool?
Geekflare
@sanskarix hello!
Free tool is tricky and, IMO, it is not a mainstream product or money making but always an add-on for traffic, completeness, giving values, etc.
When I launched Geekflare Tools and Domsignal, I had traffic and giving values in mind which complemented Geekflare.
Things are very different now due to AI and search situation. For free tools, I would plan to upsell premium features to free subscribers and try a few things to get the most out of from them:
Give unique heavy discount to convert (through newsletter)
Collect their testimonials and use them (since they are using in free, it would be mostly positive)
Run some giveaway and get them to share