... users managing complex wallets: Smarter AI assistant - Now pulls full document context instead of keyword matches. Reads across multiple policy sections to catch exclusions and limits. Redesigned perk tracker - Built for people with redundant benefits (2 Priority Pass memberships, overlapping coverage). Shows what you're actually using vs

... extra mile: completed all the fields, did my best on the graphics, made a personalized video for PH, added a discount, and most importantly - replied to all comments INSTANTLY!! The hilarious twist: the very next day, a VC-backed competitor took #1. Timing isn t always in your control, but even without the trophy, PH gave us a ton of visibility. 2/ Build in public (X + LinkedIn). I started by posting daily updates on both platforms - literally day counts (still ... ... know who's watching, it might be someone willing to pay for what you're building :) 3/ SEO. Instead of generic blog posts, I wrote comparison pages and articles around real customer pain - mostly targeting frustrated users of competitor

... beat reporter regularly covers a specific topic, industry, or area of interest their beat. To pitch effectively, you need to read their coverage to understand what they do (and don t) cover, and consider whether their outlet s readership overlaps with your target audience. I was initially confused to see Katherine Blunt covering Athena. Historically, she wrote about power, renewable energy, and utilities for the Wall Street Journal. And the WSJ itself rarely profiles seed-stage startups its coverage typically ... ... company s broader search strategy. Then her social media confirmed it: in April she announced a new beat: Why does this matter? Because it explains why Athena likely pitched Katherine Blunt. Their target audience comms and marketing professionals overlaps

... sleek the kind of site that just looks amazing, full of cool animations, the works. I thought that was the secret sauce. But then I had a moment that shifted my thinking. Someone pointed out that written instructions or alternative formats are essential for people who can t access certain content types. It made me realize how easy it is to overlook needs different from our own. That sent me down a rabbit hole The core question: Can we build ... ... study of almost 3 million web pages found 86 million accessibility errors, and less than 1% of pages had no errors at all. So my work is about something deeper: Acknowledging that human needs are wildly varied, but they overlap