The short video format originated primarily on TikTok as "TikToks." Of course, it was then picked up by Instagram ("Reels"), YouTube ("Shorts"), and later other platforms began to embrace this trend of short, vertical videos (LinkedIn, X).

For these purposes, TikTok created a mobile video editing app and later a desktop version, CapCut. (2019)
And guess what...

Last week, I downloaded and purchased @AgBr after seeing it on the homepage. Its design and super specific goal just immediately clicked with me. I love black & white photography, and this was a really interesting and approachable way to experiment with it; even though I've never been much of a photographer myself. I'm usually just appreciating others' photos.

But then, over this past weekend, I noticed that I kept feeling compelled to take pictures throughout my day so that I could play around with different filters and try out different levels of film grain on them. Having the tools to create was suddenly making me look for more and more opportunities to use them.