Top reviewed marketing automation platforms
Frequently asked questions about Marketing automation platforms
Real answers from real users, pulled straight from launch discussions, forums, and reviews.
Mailmodo can build full campaigns from a single prompt—copy, design, segmentation and automation logic—then let you refine them by chatting with the AI or using the drag‑and‑drop editor.
Relay.app shows a different approach: an embedded AI agent that helps build workflows and even creates other agents to automate campaign tasks, making setup faster and more guided.
Quick takeaways:
- AI can generate multi-step campaigns and subject-line options.
- You can iteratively edit outputs via chat or manual editors.
- Some tools combine campaign creation with agentic workflow building for end‑to‑end automation.
Dub supports built‑in attribution and payout rules — specifically first- and last‑touch attribution and minimum‑payout rules for affiliates.
How platforms typically handle referral tracking:
- Attribution models: track which touchpoint gets credit (first/last touch supported by Dub).
- Payout rules: set minimums and automatic eligibility checks (Dub cites minimum‑payout rules).
- Automated workflows: tools like Relay.app handle the operational side — email follow‑ups, sequences, and human‑in‑loop approvals to manage referrals and payouts. Relay reviews note solid integrations but warn some providers/SMS integrations may lack full API depth.
If you need specific integrations or reporting, confirm those providers are supported before committing.