William B. Serna

Since I haven't been able to meet my work goals very well in the last few quarters, I now plan to approach them more systematically and not push myself too hard on work goals, as that ultimately led to problems that made my plan less sustainable.

So here is my structure and list:

Lately, I ve been thinking about how much of today s marketing is shaped by algorithms, automation, and machine-generated insights and whether something essential is getting lost in the process.

It s hard not to notice:

AI can generate full campaigns before a human finishes the brief,

Strategy often starts with data models, not human moments,