Kaustubh Katdare

So, we operate an early stage B2B SaaS. We price the product at $299 per month. Someone shows interest in your product and really wants to buy; but they are offering $99/mo. You know that you can offer them a stripped-down version with limited features for the price they are asking. But at the same time, you know that the ones who bought for $99 have churned in the past. What do you do? Option...

At some point in life, you will realize that super-successful people aren't extraordinary. They are the ones who did the things others refused to do - all the 'boring' stuff, again and again, over a long period of time. 🚀

Save yourself at least 10 years of frustrations by accepting the following hard truth: Nobody cares about your product or the technology you invented. They care about the impact. The classic saying is that nobody wants a drill; they want a hole in the wall. But really, they want the family pictures on the wall. Yet, every entrepreneur falls in love with their product. Spends months perfecting...

Most founders fail at customer interviews. I’ve failed too. When I was starting out, I spoke to dozens of people. I asked them what problems they faced, what features they wanted, and where they struggled. I came back with a long list of “insights”… but no clarity. That’s when I learned the hard truth: ❌ People don’t know their real problems. ❌ If you ask, you bias their answers. ❌ You end up...

I'm worried. AI content went from 5% in 2020 to 48% in May 2025. In 2026, it's expected to be 90%. Why is this scary? It creates a death loop for the AI models. AI needs raw, human-generated data to train and improve its quality. But when AI begins to train on AI-generated data; the model starts to fail. It means, the faster and more capable models of the future won't have the new data to train...

During COVID-19 times, when most of us were locked in our homes; I built several products. Most of them were tiny products that I could build in 2 weeks. These were simple web apps; for example a web-app to quickly send a thank you or appreciation to anyone, without them requiring to download any app. Of course - the product never made any money. Over the next few months; I lost the will to...

Over the years, I've met several product builders who adopt a perfectionist approach to building their products. "I will add just ONE MORE FEATURE and then launch on ProductHunt". Frankly speaking - you're already too late. If you have a product that solves a problem and has a UI that won't hurt eyes - you should launch! As product makers, we need to avoid getting into the trap of overthinking....

I know a lot of fellow builders who take months to build a product that has not been tested in the market. Then there are others who build the product in days or weeks, test it in the markets and decide whether to continue to build it or abandon it. For me, I was certain that my product is validated and needed in the market. It took me about 4 months to build the MVP. What about you?

I've worked as the Head of Growth for a product company before launching my own startup. I used to spend considerable amount of time every day researching for ideas and hacks that'd help our product grow quickly. I wish to mention two hacks that gave us the best ROI: Launching Video Podcast: In each episode, we invited industry leaders to speak about the latest trends in the industry. These...

Building and launching products, testing them in real markets and building a business are like mini-MBAs. It teaches you a lot of things about human behavior, finance, marketing, sales, entrepreneurship, management and more. We become wiser; and wish someone had given us the right advice at the right time. I want to know: What business advice would you give your younger self and why?