Nic B

Nic B

Building the fantasy layer for runners
1 point

About

After 15 years scaling Space Ape, Supercell and Badoo (now Bumble)'s mobile apps portfolio, I’m excited to apply my growth expertise to building stuff and helping those who are building too. I specialise in data-driven UA, admon, marketing measurement, creative strategies, high-performing-high-trust-small-teams. I find excitement in working embedded with small passionate dev teams, building solo and sparring with app founders and CMOs.

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every 5k feels the same. The same route. The same feeling of just... grinding it out.

It's the dirty little secret of running that nobody talks about. The sheer monotony can kill your motivation faster than a side stitch. If you're searching for a boring runs solution, you're not alone. And no, the answer isn't just to "try a new playlist."
We built VirtualRunner.ai because we were tired of our own boring runs. Every day, the same routes, the same scenery, the same grind. We loved running, but the monotony was killing our motivation.

We dreamed of running the world's most legendary trails the Ultra-Trail du Mont-Blanc, the Camino de Santiago, the GR20 in Corsica. But like most runners, we didn't have the time or money to fly across the world.

So we built the next best thing. VirtualRunner.ai lets you run these epic journeys virtually, one kilometer/mile at a time, during your everyday runs. Your daily 5k isn't just exercise anymore: it's a step toward conquering a legendary trail.
how do you keep your everyday runs exciting when you're getting ready for marathon or such?
what legendary route should we add?
happy to hear from the community!

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