Tiffany Walling McGarity

Tiffany Walling McGarity

Protect, track & monetize digital media
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About

Tiffany Walling McGarity is the CEO and co-founder of Metapyxl. A two-time founder and Top-30 global photographer, she has led seven- and eight-figure media campaigns and brings deep relationships across major outlets including CNBC, CBS, and WEtv. She’s focused on building creator-first infrastructure for provenance, protection, and monetization of visual media.

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We make digital media behave!

Hi everyone, Tiffany here. I m excited to share something we ve been working on: Metapyxl is now live.

If you ve ever had your content stolen, misused, or stripped of credit, you know the internet isn t built to protect creative work. Most tools stop at watermarking. We wanted to go further, to build something creators, media companies, and IP owners could actually rely on.

Metapyxl does three things:

  1. Watermarks your images with both forensic and C2PA provenance layers

  2. Tracks where your content shows up online, even if it s cropped or modified

  3. Embeds optional licensing terms into the asset and alerts you when those terms are violated

Launching next week: Metapyxl is a platform and API to protect and license visual content at scale

Hi, I'm Tiffany, founder and CEO of Metapyxl.

We're building the infrastructure for protecting visual content online. Metapyxl is a platform and API that helps creators, publishers, and media companies track, license, and defend their work at scale.

With embedded watermarking, rights metadata, and C2PA provenance, Metapyxl ensures you can monitor where your images appear, enforce usage rights, and validate ownership when it matters most.

You can use our web dashboard or integrate directly via API to automate protection and licensing workflows.

Metapyxl™ - Protect, track and license your digital media

Metapyxl moves copyright control upstream by embedding ownership, provenance, and licensing inside the media itself. Unlike detect and takedown tools, it combines resilient forensic watermarking with C2PA provenance, always-on web tracking, and an in-file license or buy path. Editors can reveal rights instantly with a browser lens, and teams integrate via API to automate enforcement and turn organic discovery into licensing revenue.
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