Matt Sproson

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There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.

I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?

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