JoJo

There are plenty of tools that seem useful on paper, yet something makes us close the tab instantly.

Sometimes it s pricing, sometimes messaging, sometimes the onboarding feels unclear.

Often it s a gut feeling that s hard to explain.

So I've been a solo founder for almost 3 years, first two years was a b2b company and a lot of sales, meetings and "people to people work".

This year its been a lot more me and my computer when starting a tech/ai company. which have really tested me and my sanity...

With today s tools, translation (UI, copy, even video) is no longer the hard part.

What slows us down instead are things like tax, legal compliance, hiring, support, payments sometimes even geopolitics. The moment users show up from a new country, a product problem turns into an operating one.