James Milsom

While TAM doesn't roll off the tongue, it is the first step of understanding how many businesses you could see as a buyer. I've been asking for something like this for a while. It's a crucial part of building a market strategy, and for the longest time, you'd have to go through some long-winded, expensive steps to gather the data: - Access Gartner, Forrester, IDC, etc. reports to help you...