Ivan Burban

Ivan Burban

Coupler.ioCoupler.io
Chief marketing officer from Ukraine
#1369929344 followers312 following
552 points
Stripo.emailGarmin VenuClaspo

About

Marketing strategy, acquisition and analytics in SaaS. Love marketing, traveling and startups.

Work

Coupler.io

Links

Twitter
Website

Badges

3

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Maker History

Forums

Ivan Burban•

7mo ago

How to prioritize marketing when attribution is broken and AI is changing rules?

I'm struggling with marketing prioritization in a large SaaS environment. We have to orchestrate 10+ channels and 20+ active projects, making it incredibly difficult to stay focused on the metrics that matter.

For a long time, we've used the ICE (Impact, Confidence, Ease) scoring framework. However, with attribution data becoming less reliable and AI constantly shifting the strategic landscape, ICE feels too reactive and simplistic.

Ivan Burban•

8mo ago

AI Marketing Insights by Coupler.io - AI insights for smarter marketing decisions

Turn your marketing data into clear insights with AI. Instantly get trends, key findings, and expert-level recommendations from your Coupler.io Dashboards. Spot patterns, compare to benchmarks, and act fast with confidence.
Amrith•

5yr ago

I’m Amrith and I run Social Media at Product Hunt, AMA!

Happy to answer anything related to Product Hunt, social media, student makers, me(?) I'd also really appreciate it if you have any suggestions about what you'd like to see us do on social
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