Serghei

GA4 is a powerful product. That s not really up for debate.

But over the last few years, it has also raised the bar in terms of complexity, interpretation, and legal awareness, especially for small teams operating in the EU.

If you ve ever opened GA4, looked at the numbers, and felt a quiet distrust you re not alone.

Traffic is down, conversions fluctuate without explanation, funnels don t line up with reality, and every answer seems to start with: It depends.

This isn t because you set GA4 up incorrectly.

I didn t start CheckAnalytic.com because I wanted to compete with Google Analytics.

I built it because analytics stopped feeling like a tool and started feeling like a risk.

Not a theoretical risk.

A practical one.