About
Dad and developer building tools for expecting families. When my wife was pregnant, we discovered how stressful grocery shopping becomes. Every cheese label, every deli meat - "Can I eat this?" We had notes apps full of safe/avoid lists and spent way too long googling in store aisles. Good Roots is the app we wished existed. Scan any barcode, know instantly if it's pregnancy-safe. We're on a mission to help expecting moms shop with confidence. Currently in beta - always happy to chat with other founders building in health, family, or food tech.
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